People & Leadership

The entrepreneurial journey often begins with a side hustle—something 44% of entrepreneurs use as their path to independence. The gap between weekend project and sustainable business requires strategic navigation. At Startup OG, we’ve guided hundreds of founders through this transition phase, identifying the critical factors that determine success. Understanding the Side Hustle Transition Spectrum The […]

Mastering Time: 7 Essential Frameworks for Solo Founder Success Mastering Time: 7 Essential Frameworks for Solo Founder Success Solo founders face unique time challenges that can make or break their startups. Explore proven time management frameworks tailored specifically for independent entrepreneurs seeking sustainable growth without burnout. Introduction Time is the ultimate non-renewable resource for solo […]

Creating a startup’s employee handbook is a crucial step in establishing a solid foundation for your business. It serves as a comprehensive guide for new hires, outlining company policies, expectations, and cultural values. A well-structured handbook not only helps in onboarding but also reinforces your startup’s HR practices and team guidelines. In this blog, we […]

An essential step for fostering employee engagement, attracting top talent, and ensuring long-term success is to build a startup culture that is strong from day one. A well-defined company culture not only enhances workplace satisfaction but also serves as a guiding principle for decision-making and behavior within the organization. Here’s a comprehensive guide on how […]

Startup networking is a crucial skill for startup founders, enabling them to build valuable connections that can lead to partnerships, funding, and growth. Effective startup networking involves more than just exchanging business cards; it requires strategic planning and genuine engagement. Here’s how to network effectively as a startup founder, incorporating essential entrepreneur networking tips, insights on startup events, and […]

How to build a startup team: A 4-step guide to hiring your first employees. From cofounders to first hires, get it right.

Learn how to build a successful SaaS business as a solopreneur. Insights from Sai Krishna on going solo, staying profitable, and scaling without a team.