Startup directory
Find the right software for your startup
Browse 4,538 products by category, compare alternatives side by side, and use free tools for founders.
- products listed
- 4,538products listed
- comparison pages
- 275comparison pages
- free tools
- 34free tools
Recently added
New verified products
Ad MultiplierCreate visual variations from an existing short video ad.AI & Machine LearningPaid
At YoursBrowser games and printable adventures for couples, families and friendsMedia & EntertainmentFreemium
SoftwareFinderSoftware reviews and free personalized recommendationsMarketing & SalesFree- MMyPhotoAIAI headshots from US$5. No subscription.AI & Machine LearningPaid
WhopPayments infrastructure for checkout, subscription billing, embedded payments and global payouts.Finance & AccountingPaid
ConvertNow AnalyticsCookieless WordPress analytics with 60+ reports, no consent banner, no third party.Analytics & DataFree
Browse by category
Software for every part of your startup
16 categories, from AI and developer tools to marketing, design and analytics.
Categories
- 784 productsFinance & AccountingInvoicing, payments, accounting and finance tools.
- 641 productsAI & Machine LearningAI assistants, agents, image and video tools, and ML platforms.
- 430 productsProductivity & Project ManagementProject, task, notes and team workflow tools.
- 361 productsDeveloper ToolsAPIs, hosting, testing, monitoring and build tools.
- 354 productsE-commerceStore builders, payments, shipping and merchant tools.
- 296 productsHealthcareHealth, wellness and medical software.
- 271 productsMarketing & SalesSEO, email, CRM, advertising and outreach tools.
- 214 productsSecurity & PrivacySecurity, identity, privacy and compliance tools.
Compare software
Compare alternatives side by side
See how a product stacks up against its closest alternatives: pricing, strengths and who each one suits.
Comparisons and best-of lists
Latest comparisons
- OOutbrain alternatives
SpotAngels alternativesWaze for parking
UserGems alternativesAI-powered sales solution based on your best customers
Permutive alternativesRebuilding data in advertising to protect privacy
Clear alternativesFintech SaaS platform for invoices, taxes, wealth management & credit.- BBillforward alternativesSubscription billing, rate plan management and analytics as a…
Free tools
Free tools for founders
Calculators, generators and checkers that run in your browser. No account needed.
Free tools
- MarketingSEO AuditFind on-page issues. Fix them. Check again.Open tool
- BusinessInvoice GeneratorCreate an invoice. Save a draft. Bill again.Open tool
- BusinessGST Invoice GeneratorGST invoices with HSN codes, your logo and a clear tax breakdown.Open tool
- BusinessHSN Code FinderFind HSN and SAC codes. Carry them straight into an invoice.Open tool
- MarketingUTM BuilderGenerate clean, trackable campaign URLs.Open tool
- CalculatorsProfit Margin CalculatorMargin, markup and profit from cost and price.Open tool
- CalculatorsROI CalculatorReturn on investment % and net profit.Open tool
- GeneratorsSlogan GeneratorDozens of catchy tagline ideas, instantly.Open tool
Free to useNo account neededWorks in your browser
Founder guides
Practical guides for founders
Guides on getting listed, distribution, invoicing, funding and running a small business.
Latest guides
GST Invoice Checklist: What to Include Before SendingA practical pre-send GST invoice checklist covering Rule 46 requirements, document selection, HSN/SAC rules, place of supply, and e-invoicing validation.
Invoice Payment Terms for Freelancers: Wording and ExamplesChoose freelancer invoice payment terms, use copy-ready wording with exact due dates, deposits and milestones, and follow a practical late-payment workflow.
Best Directory Submission Services for Startups: 10 ComparedCompare 10 startup directory submission services by price, submission method, proof of live listings, badge rules, and what to check before buying.
List your product
Get your product in front of founders
Add a profile with your description, screenshots and links. Founders can find it by category, search and comparison pages.
- 1
Add your product
Enter your details, screenshots and links.
- 2
Verify your listing
Add our badge for free, or pay $19 once.
- 3
Get found
Your page can appear in categories, search and comparisons.
Community listing
Free
Add the Startup OG badge to your site to verify your listing.
- Directory listing
- Dedicated page after verification
- Keep your details up to date
Paid listing
$19 one time
Get verified without adding a badge to your site.
- Everything in the free listing
- No badge requirement
- One payment, no subscription
Want more visibility? Explore featured placements
FAQ
Frequently asked questions
How Startup OG works, and what to know before you list or buy.
About Startup OGWhat is Startup OG?
Startup OG is a directory of software and tools for startups and small teams. Each product has a profile, and where we have enough information we compare it with its closest alternatives. We also publish free tools and founder guides.
How do I find the right software?
Browse by category, search for the job you need done, or open an alternatives page to compare a product you already know with its competitors. Verified listings are confirmed by their owners.
Is it free to list my product?
Yes. You can list for free by adding the Startup OG badge to your website and completing verification. There is also a $19 one-time option that does not require the badge.
What does the verified badge mean?
It means the owner has completed Startup OG’s listing verification. Verified listings can have a dedicated product page. It is not a rating or an endorsement of product quality.
Can I browse products that haven’t been claimed?
Yes. Unclaimed profiles stay in the directory and link to the product’s own website. Dedicated product pages become available after verification.
Are the free tools really free?
Yes. The calculators, generators and utilities in our free toolkit work in your browser without an account.