Startup directory
Find the right software for your startup
Browse 5,136 products by category, compare alternatives side by side, and use free tools for founders.
- products listed
- 5,136products listed
- comparison pages
- 415comparison pages
- free tools
- 34free tools
Recently added
New verified products
DistriovaGet listed. Know it's live.Marketing & SalesPaid- SSoloBillEdit. Preview. PDF. No signup. No watermark.Finance & AccountingPaid
- LLaunchSkillsDrop-in Claude/Cursor skills for every indie launch writing jobDeveloper ToolsPaid
- CChangelog.mdgit log → pretty public changelog in under 5 minutesDeveloper ToolsPaid
- OOGSnapOffline social / OG card studio — paste title → download every share sizeDesign & CreativePaid
ManifoldsManifolds deanonymizes and researches your users at signup, so you can know who your users actually are.Developer ToolsPaid
DirRadarGet listed on free launch directories without paying boostsMarketing & SalesPaid
LaunchShelfShip a polished Tailwind landing page in minutesDesign & CreativePaidSEOCheckPilotFree SEO audit plus AI search visibility trackingMarketing & SalesFreemium
JevModelBilingual AI decision workbench — turn tough choices into clear, scored decisions.Productivity & Project ManagementFreemiumSubmit Your StartupWhere startups launchMarketing & SalesFree
RobotTraining.jobsFind robot training and operator jobs with verified hourly pay.OtherFree
Browse by category
Software for every part of your startup
16 categories, from AI and developer tools to marketing, design and analytics.
Categories
- 785 productsFinance & AccountingInvoicing, payments, accounting and finance tools.
- 642 productsAI & Machine LearningAI assistants, agents, image and video tools, and ML platforms.
- 431 productsProductivity & Project ManagementProject, task, notes and team workflow tools.
- 364 productsDeveloper ToolsAPIs, hosting, testing, monitoring and build tools.
- 354 productsE-commerceStore builders, payments, shipping and merchant tools.
- 297 productsHealthcareHealth, wellness and medical software.
- 285 productsMarketing & SalesSEO, email, CRM, advertising and outreach tools.
- 214 productsSecurity & PrivacySecurity, identity, privacy and compliance tools.
Compare software
Compare alternatives side by side
See how a product stacks up against its closest alternatives: pricing, strengths and who each one suits.
Comparisons and best-of lists
Latest comparisons
LabWare LIMS alternatives
borong alternativesborong is a SaaS-enabled marketplace that connects brands like…
Anyword alternativesAI Content Underperforms. Anyword Closes the Feedback Loop.- AAnyLogic alternativesAnyLogic simulation software
Procurify alternativesAI-powered procurement, AP, and spend management platform for mid-market teamsToast alternativesPowerful restaurant POS platform for operations, marketing, and guest experience.
QuickMail Warmup alternativesCold email & LinkedIn outreach with unlimited senders, auto-warming, and Deliverability AI.
SuperMemo alternativesLearn languages fast and remember forever with intelligent spaced repetition and AI tools.
ClearCompany alternativesEnterprise talent management unifying hire, onboard, perform, and grow with AI and analytics.
Free tools
Free tools for founders
Calculators, generators and checkers that run in your browser. No account needed.
Free tools
- MarketingSEO AuditFind on-page issues. Fix them. Check again.Open tool
- BusinessInvoice GeneratorCreate an invoice. Save a draft. Bill again.Open tool
- BusinessGST Invoice GeneratorGST invoices with HSN codes, your logo and a clear tax breakdown.Open tool
- BusinessHSN Code FinderFind HSN and SAC codes. Carry them straight into an invoice.Open tool
- MarketingUTM BuilderGenerate clean, trackable campaign URLs.Open tool
- CalculatorsProfit Margin CalculatorMargin, markup and profit from cost and price.Open tool
- CalculatorsROI CalculatorReturn on investment % and net profit.Open tool
- GeneratorsSlogan GeneratorDozens of catchy tagline ideas, instantly.Open tool
Free to useNo account neededWorks in your browser
Founder guides
Practical guides for founders
Guides on getting listed, distribution, invoicing, funding and running a small business.
Latest guides
GST Invoice Checklist: What to Include Before SendingA practical pre-send GST invoice checklist covering Rule 46 requirements, document selection, HSN/SAC rules, place of supply, and e-invoicing validation.
Invoice Payment Terms for Freelancers: Wording and ExamplesChoose freelancer invoice payment terms, use copy-ready wording with exact due dates, deposits and milestones, and follow a practical late-payment workflow.
Best Directory Submission Services for Startups: 10 ComparedCompare 10 startup directory submission services by price, submission method, proof of live listings, badge rules, and what to check before buying.
- On-Page SEO Audit Checklist: What to Fix First
- Your Outreach Got More Efficient. And Less Effective.
- Startup Equity Split: How Co-Founders Divide Shares Fairly
- 7 Product Market Fit Signals for Bootstrapped Startups
- SaaS Backlinks for Indie Hackers: 2026 Strategy Guide
- How to Validate Startup Idea Free on $0 Budget
List your product
Get your product in front of founders
Add a profile with your description, screenshots and links. Founders can find it by category, search and comparison pages.
- 1
Add your product
Enter your details, screenshots and links.
- 2
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Add our badge for free, or pay $19 once.
- 3
Get found
Your page can appear in categories, search and comparisons.
Community listing
Free
Add the Startup OG badge to your site to verify your listing.
- Directory listing
- Dedicated page after verification
- Keep your details up to date
Paid listing
$19 one time
Get verified without adding a badge to your site.
- Everything in the free listing
- No badge requirement
- One payment, no subscription
Want more visibility? Explore featured placements
FAQ
Frequently asked questions
How Startup OG works, and what to know before you list or buy.
About Startup OGWhat is Startup OG?
Startup OG is a directory of software and tools for startups and small teams. Each product has a profile, and where we have enough information we compare it with its closest alternatives. We also publish free tools and founder guides.
How do I find the right software?
Browse by category, search for the job you need done, or open an alternatives page to compare a product you already know with its competitors. Verified listings are confirmed by their owners.
Is it free to list my product?
Yes. You can list for free by adding the Startup OG badge to your website and completing verification. There is also a $19 one-time option that does not require the badge.
What does the verified badge mean?
It means the owner has completed Startup OG’s listing verification. Verified listings can have a dedicated product page. It is not a rating or an endorsement of product quality.
Can I browse products that haven’t been claimed?
Yes. Unclaimed profiles stay in the directory and link to the product’s own website. Dedicated product pages become available after verification.
Are the free tools really free?
Yes. The calculators, generators and utilities in our free toolkit work in your browser without an account.