8 Best CULT Beauty Discovery Box Alternatives & Competitors (2026)

Birchbox provides personalized monthly beauty samples with a focus on discovery and education. It offers a subscription model with points for full-size purchases, differing from MBX by emphasizing data-driven personalization and a wider mix of mainstream brands rather than K-beauty curation.

Ipsy delivers glam bags with five beauty products monthly based on user quizzes. Its scale and influencer network provide more volume than MBX while maintaining similar subscription accessibility and occasional full-size upgrades.

Boxycharm sends four to five full-size makeup and skincare items monthly. It stands out from MBX with larger product sizes and a heavier emphasis on color cosmetics over curated K-beauty themes.

Glossybox features international beauty samples in themed boxes. Its European roots give it broader brand variety than MBX, though with less focus on meme or pop-culture inspired selections.

FabFitFun offers seasonal boxes with beauty, wellness, and lifestyle products. It differs from MBX by including non-beauty items and allowing customization, appealing to users wanting more than just cosmetics.

Sephora Play provides eight deluxe samples monthly from its store brands. It offers stronger integration with a major retailer than MBX, with easier in-store redemption options.

Allure Beauty Box curates editor-approved products with a magazine tie-in. Compared to MBX it adds expert reviews and a more traditional beauty media angle.