LTV tells you how much a customer is worth over their lifetime. Enter monthly revenue per user, gross margin and monthly churn to get LTV — and the LTV:CAC ratio if you add CAC.
Runs entirely in your browser — nothing you enter is uploaded or stored.
Customer lifetime value (LTV or CLV) estimates the gross-margin revenue an average customer generates before they churn: LTV = ARPU × gross margin × (1 ÷ monthly churn). Pairing it with CAC gives the LTV:CAC ratio investors and operators use to judge whether growth is healthy. This calculator does both.