UTM Builder

How to use

1. 1Paste the destination URL (the page you want people to land on).
2. 2Set campaign source, medium and name — these are required for clean reporting.
3. 3Optionally add term (paid keyword) and content (A/B variant).
4. 4Copy the generated URL and use it in your ad, email or social post.

Runs entirely in your browser — nothing you enter is uploaded or stored.

About the UTM Builder

A UTM builder appends standardized `utm_source`, `utm_medium`, `utm_campaign`, `utm_term` and `utm_content` parameters to a link so Google Analytics (GA4) attributes the click to the right campaign. Consistent UTM tagging is the difference between knowing a newsletter drove signups and guessing. Use this UTM builder (also called a campaign URL builder) for emails, paid ads, social posts and partnerships.

Frequently asked questions