10 Best HubSpot CRM Alternatives & Competitors (2026)

Salesforce is the leading enterprise CRM with extensive customization, advanced analytics, and a vast app ecosystem. It excels in large organizations needing complex workflows and global scalability. Compared to Close, Salesforce lacks a native power dialer and built-in AI agent like Chloe that makes real calls and books meetings automatically. Pricing is typically higher with per-user fees and add-ons, making it less ideal for small teams focused on immediate conversation-driven sales rather than heavy customization.

Pipedrive focuses on visual pipeline management with straightforward deal tracking and automation rules. It is popular among small to mid-size sales teams that want simplicity. In comparison to Close, Pipedrive offers limited built-in calling and lacks an AI agent that proactively calls leads and updates records. Close provides deeper native communication tools, while Pipedrive may require more integrations for similar calling and SMS capabilities.

Monday Sales CRM brings customizable workflows, dashboards, and automation within the monday.com work OS. It appeals to teams wanting visual project-style sales tracking. Compared to Close, monday.com has lighter native calling and no dedicated AI sales agent for lead qualification calls. Close delivers stronger conversation-centric features, while monday.com suits users needing broad work management alongside sales pipelines.

Zoho CRM delivers affordable, feature-rich sales management with telephony integrations and AI assistants. It targets cost-sensitive businesses across industries. Relative to Close, Zoho's AI is more assistive than autonomous like Chloe, and its calling features often depend on add-ons. Close emphasizes real-time conversation automation in one inbox, whereas Zoho may suit teams already using other Zoho apps but needing more setup for seamless dialer use.

Freshsales provides an AI-powered CRM with built-in phone, email, and chat features aimed at fast-moving sales teams. It includes predictive scoring and automation. Against Close, Freshsales has solid calling but lacks an AI agent that independently qualifies and books meetings end-to-end. Close's Chloe offers more proactive pipeline action, while Freshsales may appeal to users wanting lower costs and quick setup without heavy AI conversation handling.

Copper is a Google Workspace-native CRM designed for seamless email and calendar integration, popular with G Suite users. It streamlines contact management and pipeline views. Compared to Close, Copper has minimal native calling and no equivalent AI caller like Chloe. Close better serves teams needing unified SMS, calls, and automated follow-ups, whereas Copper fits organizations deeply embedded in Google tools seeking lightweight CRM functionality.

Outreach is a sales engagement platform focused on sequences, cadences, and analytics for high-volume outreach. It integrates with existing CRMs. In contrast to Close, Outreach lacks an all-in-one CRM with native pipeline and Chloe-style AI that acts independently. Close combines engagement and CRM updates in one place, making it more suitable for teams wanting fewer tools, while Outreach excels for enterprises managing complex multi-channel sequences.

Salesloft offers sales engagement with cadences, calling, and coaching tools that integrate into CRMs. It targets revenue teams scaling outreach. Versus Close, Salesloft does not include built-in CRM pipeline management or an autonomous AI agent like Chloe. Close provides tighter integration of communication and CRM actions, suiting smaller teams, whereas Salesloft may benefit larger organizations already using separate CRMs for engagement layering.

Keap focuses on small business CRM with marketing automation, payments, and client management. It targets service-based businesses needing end-to-end client journeys. Relative to Close, Keap offers limited advanced calling or AI conversation agents. Close better supports high-velocity sales teams with dialer and proactive AI, whereas Keap may fit users prioritizing invoicing and marketing sequences over pure sales communication automation.