Carta

Carta is a widely used equity management platform serving startups, investors, and law firms with cap tables, 409A valuations, and liquidity options. It offers extensive stakeholder portals and deep reporting but can feel complex for founder-only teams. Compared to Pulley, Carta often carries higher pricing tiers and monetizes marketplace data, while Pulley keeps a narrower founder focus and simpler UI. Companies switching from Carta to Pulley cite easier modeling and transparent costs.