Drift

Drift (now part of Salesloft) specializes in conversational marketing with AI chatbots and meeting scheduling for B2B sales teams. It prioritizes pipeline generation over Olark's balanced sales-plus-support approach and accessibility focus. Drift's pricing sits at the higher end and targets revenue teams rather than nonprofits or universities. Businesses seeking pure sales qualification bots may prefer Drift, while those needing inclusive live chat and human-friendly automation often stay with Olark.