PubMatic

PubMatic is a major sell-side platform delivering header bidding, identity solutions and curated demand. It emphasizes transparency and high CPMs through its own exchange. Relative to Mth Sense, PubMatic provides broader demand access and advanced analytics yet typically quotes smaller incremental revenue gains and requires more manual configuration. Publishers wanting an end-to-end SSP sometimes prefer PubMatic’s scale while Mth Sense users value its focused automation layer on top of existing infrastructure.