8 Best Upfluence Alternatives & Competitors (2026)

Grin offers an end-to-end influencer platform with strong emphasis on creator relationship management and campaign automation. It supports YouTube alongside other channels and gives brands tools for outreach, payments and reporting. Compared to Makrwatch, which centers on full-service representation for selected creators, Grin is more accessible for brands wanting to run programs in-house or at larger scale without mandatory agency involvement.

CreatorIQ is an enterprise-grade influencer platform known for compliance, workflow automation and detailed reporting. It serves large brands running complex YouTube and multi-channel programs. In contrast to Makrwatch's boutique representation model, CreatorIQ targets organizations needing scalable technology rather than outsourced sales and contracting services.

Modash provides affordable influencer search and analytics focused on authentic YouTube and TikTok creators. Brands can quickly identify and contact creators without full agency support. This differs from Makrwatch by offering lower-cost, self-serve access rather than ongoing representation and managed sponsorship pipelines.

Heepsy is a search and analytics tool popular with smaller brands and agencies seeking cost-effective YouTube and Instagram discovery. It lacks the full-service contracting and payment handling that Makrwatch offers, instead prioritizing fast creator research and basic campaign planning features.

Klear delivers influencer identification, campaign management and performance insights across major platforms including YouTube. It appeals to brands wanting technology-first solutions instead of Makrwatch-style talent representation and relationship-driven sponsorship deals.

Traackr is an enterprise influencer platform emphasizing risk management, workflow and measurement for large-scale programs. It contrasts with Makrwatch by focusing on data-driven brand workflows rather than creator-first representation services for YouTube sponsorships.