Apollo.io alternatives
12 products compared · Updated November 4, 2026
The short answer
The strongest Apollo.io alternatives are ZoomInfo for enterprise teams needing verified data at scale, Clearbit for HubSpot-centric teams that want native enrichment and intent signals, and Lusha for phone-first sales teams in Europe that need GDPR-compliant contact data. Each suits a different buyer profile, so choose based on your CRM, region, and outreach style.
Your shortlist, at a glance
Read the comparisons ↓ZoomInfoCustom quoteEnterprise sales and marketing teams that need verified B2B data on 500M+ contacts and AI-driven account intelligence
Lusha1 credit/email, 5/phonPhone-first sales teams in Europe that need verified contact data and GDPR compliance
ClearbitNot publishedHubSpot-centric sales and marketing teams that need native data enrichment, lead scoring, and intent signals.
SalesforceCustom quoteMid-size to enterprise teams that need a unified CRM for sales, service, and marketing, and can invest in implementation and add-on data tools.
HubSpot CRMFrom €7/mo/seatCompanies that want a single system to manage marketing, sales, and customer support without stitching together separate tools.
OutreachCustom quoteEnterprise revenue teams that need AI agents to run prospecting, deal execution, and forecasting in one platform
SalesloftNot publishedSales teams that want a predictive revenue system to prioritize actions and improve forecast accuracy.- SSeamless.AICustom quoteFounders and B2B sales teams that want verified leads with automated outreach and AI agents to book meetings.
- CCognismCustom quoteMid-market and enterprise sales teams in Europe that need phone-verified contacts and compliance-first data.
- LLead411From $49/moSMB outbound teams that need a straightforward, unlimited lead database without credit caps
UpLeadFrom $99/moSales teams and agencies that need high-accuracy contact data and verified emails without paying for a full GTM suite.- PProspect.ioNot publishedSmall sales teams that want AI-assisted email and LinkedIn outreach with built-in contact data and CRM sync.
About Apollo.io and its alternatives
Apollo.io is an AI sales platform that combines a B2B database of 240M+ contacts with outreach, sequencing, and a dialer. It is known for its all-in-one go-to-market system, AI agents, and 200+ integrations, with pricing that scales from a free plan to custom enterprise contracts.
When comparing alternatives, weigh the pricing structure (credits vs. flat fees), data coverage in your target regions, native integrations with your CRM, support quality, and contract terms. Some tools are data-only, while others include outreach or full CRM capabilities. Consider whether you need a dialer, sequencing, or AI agents, and whether you can commit to annual billing or need self-serve plans.
Explore the alternatives
- Custom quote
1.ZoomInfo
Best for: Enterprise sales and marketing teams that need verified B2B data on 500M+ contacts and AI-driven account intelligence
- Pricing
- Custom quote
- Category
- Marketing & Sales
ZoomInfo is a large B2B data platform with verified contacts and company intelligence, plus AI agents that act on that data. Choose it over Apollo.io when you need deep firmographic, technographic, and intent data at enterprise scale, and you're willing to pay for premium data quality.
Where it is strong
- 500M+ contacts and 100M+ companies with human-verified records
- AI agents and GTM Context Graph explain why accounts are moving
- Native integrations with Salesforce, HubSpot, and Dynamics 365
Where it falls short
- Pricing is not transparent and likely higher than Apollo.io
- Heavyweight for small teams or light prospecting needs
- Pricing:
- Pricing is not published on the site. ZoomInfo Lite is a permanent free plan with no credit card required, and paid plans use consumption credits.
- Switching from Apollo.io:
- Moving from Apollo.io means re-mapping your data and workflows, but ZoomInfo offers native CRM integrations and an API to ease the transition.
- 1 credit/email, 5/phon
2.Lusha
Best for: Phone-first sales teams in Europe that need verified contact data and GDPR compliance
- Pricing
- 1 credit/email, 5/phon
- Category
- Marketing & Sales
Lusha is a B2B contact database with verified emails and phone numbers, plus buying signals and AI scoring. You would choose it over Apollo.io if your team is phone-first, needs GDPR-compliant data for Europe, or wants to work from inside ChatGPT or Claude via MCP.
Where it is strong
- Published accuracy: 98% email, 85% US phone
- Dated buying signals for 26 event types
- Works inside Claude and ChatGPT via MCP
Where it falls short
- Credit system can get expensive for heavy phone outreach
- No native dialer or sequencing like Apollo's outreach tools
- Pricing:
- Pricing is credit-based: 1 credit per email reveal, 5 credits per phone number. Free plan includes 40 credits per month. Paid plans are not listed with specific prices on the site.
- Switching from Apollo.io:
- Switching from Apollo.io means moving from a full GTM platform to a data-focused tool, so you would need to keep your outreach and dialing in another system.
- Not published
3.Clearbit
Best for: HubSpot-centric sales and marketing teams that need native data enrichment, lead scoring, and intent signals.
- Pricing
- Not published
- Category
- AI & Machine Learning
Clearbit is a B2B data enrichment and lead intelligence tool that now lives inside HubSpot. Choose it instead of Apollo.io if your team is already on HubSpot and you want to enrich records, score leads, and see buying intent from website visitors without leaving your CRM.
Where it is strong
- Native HubSpot integration for enrichment and scoring
- Global data coverage across countries and languages
- IP intelligence reveals buying intent from anonymous visitors
Where it falls short
- Requires HubSpot for full functionality
- No built-in outreach or sequencing like Apollo.io
- Pricing:
- Pricing is not published on the site.
- Custom quote
4.Salesforce
Best for: Mid-size to enterprise teams that need a unified CRM for sales, service, and marketing, and can invest in implementation and add-on data tools.
- Pricing
- Custom quote
- Category
- Customer Support
Salesforce is a full CRM platform with sales, service, marketing, and AI agents, not a prospecting database. Choose it when you need a company-wide system to manage customer relationships and support, and you already have or are willing to build a data stack. Apollo.io is for outbound prospecting and sequencing. Salesforce is for running the whole customer lifecycle.
Where it is strong
- Deep CRM features for sales, service, and marketing in one platform.
- Agentforce lets you build custom AI agents for support and sales tasks.
- Huge ecosystem of integrations and add-ons like MuleSoft and Slack.
Where it falls short
- No built-in B2B contact database like Apollo's 240M+ contacts.
- Setup and administration are heavy. Often requires dedicated admins.
- Pricing:
- Pricing is not published on the site. Contact sales at 1-800-664-9073 for quotes.
- Switching from Apollo.io:
- Moving from Apollo.io means replacing your prospecting database and sequences with a CRM, so you'll need to bring your own contact data or buy enrichment separately.
- From €7/mo/seat
5.HubSpot CRM
Best for: Companies that want a single system to manage marketing, sales, and customer support without stitching together separate tools.
- Pricing
- From €7/mo/seat
- Category
- Customer Support
HubSpot CRM is a full customer platform that connects marketing, sales, and service around one shared database. Choose it over Apollo.io if your team needs a complete CRM with built-in marketing and service tools, not just a sales prospecting and outreach engine.
Where it is strong
- Unified CRM across marketing, sales, and service teams
- 2,000+ integrations and a free plan for up to 2 users
- Built-in AI agents for prospecting, content, and customer support
Where it falls short
- Sales prospecting features are less deep than Apollo's dedicated data and sequencing tools
- Higher-tier plans can get expensive as you add seats and credits
- Pricing:
- Starter starts at €7 per month per seat, Professional at €90 per month, and Enterprise at €175 per month. A free plan is available for up to 2 users.
- Switching from Apollo.io:
- Moving from Apollo.io means shifting your outreach sequences and contact data into HubSpot's Sales Hub, which may require re-building automations and re-mapping fields.
- Custom quote
6.Outreach
Best for: Enterprise revenue teams that need AI agents to run prospecting, deal execution, and forecasting in one platform
- Pricing
- Custom quote
- Category
- Marketing & Sales
Outreach is an agentic AI platform for revenue teams that automates prospecting, deal management, and forecasting. Choose it over Apollo.io if you want AI agents that take actions across the entire revenue lifecycle, not just data and outreach.
Where it is strong
- AI agents act on signals to generate pipeline and book meetings
- Unified platform for engagement, conversation intelligence, and forecasting
- Recognized as a Leader by Gartner, Forrester, and IDC
Where it falls short
- Pricing is not published. Requires a sales call
- May be overkill for small teams or simple outbound needs
- Pricing:
- Pricing is custom, combining seat-based access with consumption-based AI credits.
- Switching from Apollo.io:
- Moving from Apollo.io to Outreach means shifting from a self-serve data and sequencing tool to a custom-priced enterprise platform, so expect a sales-led onboarding process.
- Not published
7.Salesloft
Best for: Sales teams that want a predictive revenue system to prioritize actions and improve forecast accuracy.
- Pricing
- Not published
- Category
- Marketing & Sales
Salesloft is a revenue orchestration platform that turns buyer signals into prioritized actions for sales teams. Choose it over Apollo.io if you need deep CRM integration and a focus on forecasting and deal risk, rather than prospecting and data enrichment.
Where it is strong
- Captures signals across your stack and turns them into next steps
- AI agents assist with deal risk and meeting prep
- Strong focus on forecast accuracy and revenue predictability
Where it falls short
- Pricing requires a sales call, no self-serve plans
- Less emphasis on outbound prospecting and contact data than Apollo.io
- Pricing:
- Pricing is not published on the site.
- Switching from Apollo.io:
- Moving from Apollo.io means shifting from a self-serve prospecting tool to a sales-led platform, so expect a sales process and a focus on your existing CRM data.
- SCustom quote
8.Seamless.AI
Best for: Founders and B2B sales teams that want verified leads with automated outreach and AI agents to book meetings.
- Pricing
- Custom quote
- Category
- AI & Machine Learning
Seamless.AI is an AI sales platform that finds verified leads, automates outreach, and books meetings. Choose it over Apollo.io if you want a lead generation tool with a 100% email validity refund guarantee and AI agents that handle prospecting tasks.
Where it is strong
- 100% refund on invalid emails automatically
- AI agents for prospecting and outreach
- GDPR, CCPA, SOC 2 Type II, ISO 27001 compliant
Where it falls short
- Pricing not transparent without a demo
- No public credit or plan details for comparison
- Pricing:
- Pricing is not published on the site. Contact sales for a demo and custom quote.
- Switching from Apollo.io:
- Moving from Apollo.io to Seamless.AI means replacing your data and outreach workflows, but Seamless offers AI agents that can automate prospecting and meeting booking.
- CCustom quote
9.Cognism
Best for: Mid-market and enterprise sales teams in Europe that need phone-verified contacts and compliance-first data.
- Pricing
- Custom quote
- Category
- Other
Cognism is a premium B2B data provider focused on European markets, with phone-verified mobile numbers and a compliance-first approach. Choose it over Apollo.io if your team sells into Europe and needs higher-quality contact data and stronger GDPR and Do-Not-Call coverage.
Where it is strong
- Phone-verified mobile numbers for higher connect rates
- Strong European compliance and Do-Not-Call coverage
- MCP and API access for AI assistants and custom workflows
Where it falls short
- Pricing is not published and likely higher than Apollo's
- Fewer built-in outreach features than Apollo, which includes sequences and a dialer
- Pricing:
- Pricing is tailored based on product, team setup, and usage. Standard and Pro packages include 5 seats, with credits used to reveal contacts.
- Switching from Apollo.io:
- Moving from Apollo.io to Cognism means replacing your data source and enrichment, but you'll keep your CRM and can export lists via CSV.
- LFrom $49/mo
10.Lead411
Best for: SMB outbound teams that need a straightforward, unlimited lead database without credit caps
- Pricing
- From $49/mo
- Category
- Other
Lead411 is a B2B contact database with verified emails and direct dials, plus intent signals and trigger alerts. Choose it over Apollo.io if you want unlimited searches and exports on select plans and don't need Apollo's full outreach and sequencing suite.
Where it is strong
- Unlimited searches and exports on Blaze plan
- Triple-verified emails and double-verified direct dials
- Includes buyer intent data on annual subscriptions
Where it falls short
- No built-in email sequencing or dialer like Apollo
- Higher-tier plans require contacting sales for pricing
- Pricing:
- Starting at $49/month, with a free trial of 50 leads. Ignite and Blaze plans are custom-quoted.
- Switching from Apollo.io:
- Moving from Apollo.io means losing its integrated outreach and sequencing tools, but you can sync Lead411 data to your existing CRM.
- From $99/mo
11.UpLead
Best for: Sales teams and agencies that need high-accuracy contact data and verified emails without paying for a full GTM suite.
- Pricing
- From $99/mo
- Category
- Marketing & Sales
UpLead is a B2B contact data provider focused on verified emails and mobile numbers, with a 95% accuracy claim and a credit-based pricing model. Choose it over Apollo.io when your priority is clean, verified contact data at a lower cost, rather than a full go-to-market platform with AI agents and outreach sequences. It also offers done-for-you cold email services, which Apollo doesn't emphasize.
Where it is strong
- 95% data accuracy with email verification on every export
- Credit refunds for bounces and poor data
- Done-for-you cold email service available
Where it falls short
- Credit system limits contacts per month, which can get expensive at scale
- No built-in email sequencing or dialer, so you'll need separate outreach tools
- Pricing:
- Essentials starts at $99/month for 170 credits, Plus at $199/month for 400 credits, and Professional is custom-priced with annual billing only.
- Switching from Apollo.io:
- Moving from Apollo.io means replacing its built-in sequences and dialer with separate tools, and adapting to a credit-based contact export model.
- PNot published
12.Prospect.io
Best for: Small sales teams that want AI-assisted email and LinkedIn outreach with built-in contact data and CRM sync.
- Pricing
- Not published
- Category
- Other
Overloop is an AI prospecting platform that combines a 450M+ contact database with email and LinkedIn outreach in one sequence. Choose it over Apollo.io if you want AI-drafted, personalized messages tied to company signals like hiring or funding, and prefer a simpler, campaign-focused workflow.
Where it is strong
- AI drafts personalized messages based on company signals like hiring or funding
- Combines email and LinkedIn in one multichannel sequence
- Built-in B2B database of 450M+ contacts with email and phone verification
Where it falls short
- Pricing not transparent. Requires contacting sales or starting a trial
- No mention of a free plan or self-serve credit purchase like Apollo's
- Pricing:
- Pricing is not published on the site. Plans are Starter, Growth, and Enterprise, with credits per seat per month (250, 500, 1000).
- Switching from Apollo.io:
- Moving from Apollo.io means rebuilding your sequences and importing your contact lists, but Overloop's AI drafting and LinkedIn integration can replace Apollo's separate outreach tools.
See more comparisons in Marketing & Sales alternatives.
FAQ
Questions about Apollo.io alternatives
What is the best Apollo.io alternative for enterprise teams?
ZoomInfo is the strongest for enterprise teams because it offers 500M+ contacts with human-verified records and AI-driven account intelligence. It integrates natively with Salesforce, HubSpot, and Dynamics 365, but pricing is not published and likely higher than Apollo's.
Which alternative works best if we already use HubSpot?
Clearbit is the best choice for HubSpot-centric teams because it provides native data enrichment, lead scoring, and intent signals directly inside HubSpot. It lacks built-in outreach or sequencing, so you would need separate tools for those functions.
Which alternative is best for European sales teams?
Lusha is ideal for phone-first sales teams in Europe because it offers GDPR-compliant data with published accuracy of 98% for emails and 85% for US phones. It also works inside Claude and ChatGPT via MCP, but its credit system can get expensive for heavy phone outreach.
Are there alternatives with transparent pricing?
UpLead publishes pricing starting at $99/month for 170 credits, and Lead411 starts at $49/month with unlimited searches on its Blaze plan. Most other alternatives, like ZoomInfo, Clearbit, and Salesloft, require contacting sales for quotes.
Which alternative includes outreach features like Apollo's sequences?
Seamless.AI and Prospect.io (Overloop) include AI-driven outreach. Seamless.AI automates outreach and books meetings with a 100% email validity refund guarantee, while Prospect.io combines email and LinkedIn in one sequence with AI-drafted messages. Both have unpublished pricing.
Last updated November 4, 2026.