Fivetran alternatives
12 products compared · Updated October 15, 2026
The short answer
For most teams, Airbyte is the strongest Fivetran alternative because it offers open-source flexibility, self-hosting, and capacity-based pricing that avoids volume spikes. If you need to activate data into business tools, Hightouch or Polytomic are better fits, with Hightouch for AI-assisted marketing and Polytomic for a single ETL and reverse ETL tool. For a complete managed stack, Mozart Data bundles the warehouse and transformations, ideal for growing businesses without data engineers.
Your shortlist, at a glance
Read the comparisons ↓
AirbyteFrom $189/moTeams that need to keep data in their own environment or want open-source flexibility with a managed cloud option
StitchFrom 5M rows/moSmall teams or individuals who want a straightforward, row-based data ingestion tool and are okay with the product being sunset in favor of Qlik Talend Cloud.
MatillionConsumption creditsData teams on Snowflake, Databricks, BigQuery, or Redshift that want a visual ELT tool with AI-assisted pipeline development.
Hevo DataFrom $265/moData teams that want predictable costs, a free tier to start, and a way out of an existing ETL contract.
InformaticaNot publishedLarge enterprises that need governed, AI-ready data across cloud and on-premises systems, with a focus on data quality and master data management.
CensusNot publishedData teams that need to push warehouse data into SaaS tools for sales, marketing, and support operations.
HightouchUsage-basedMarketing teams that want to activate warehouse data across ad, email, and lifecycle channels with AI-assisted campaign workflows.
TalendNot publishedTeams that need deep data transformation and quality management alongside their integration pipelines.
EtleapNot publishedData teams adopting Iceberg as their lakehouse format who want a managed pipeline layer for ingestion and transformation.
Mozart DataFree tier + overagesGrowing businesses that want a complete, managed data stack without hiring data engineers.
PolytomicFrom $500/moTeams that want a single tool for both ETL and reverse ETL with no-code setup and enterprise controls.
PrequelNot publishedB2B SaaS teams that need to offer data warehouse integrations as a product feature without building and maintaining pipelines for every platform.
About Fivetran and its alternatives
Fivetran is an automated data movement platform that moves data from SaaS apps, databases, and files into warehouses and lakes, with built-in transformations and enterprise security. It is known for its 700+ connectors, reliability, and usage-based pricing, but costs can scale with data volume and contracts may lock you in.
When comparing alternatives, weigh pricing structure (per-row, per-event, or capacity-based), deployment options (cloud, hybrid, or self-hosted), connector coverage, and whether you need reverse ETL or transformation features. Also consider contract terms, such as annual commitments, free tiers, and buyout options, since these affect total cost and flexibility.
Explore the alternatives
- From $189/mo
1.Airbyte
Best for: Teams that need to keep data in their own environment or want open-source flexibility with a managed cloud option
- Pricing
- From $189/mo
- Category
- Analytics & Data
Airbyte is an open-source data movement platform that replicates data from 700+ sources into warehouses, lakes, vector databases, or AI agents. Choose it over Fivetran if you want to self-host pipelines, need hybrid or on-prem deployment for data sovereignty, or prefer capacity-based pricing that doesn't spike with data volume.
Where it is strong
- Open-source core with self-hosting option
- Hybrid deployment keeps data in your environment
- Capacity-based pricing on Pro and Enterprise plans avoids volume spikes
Where it falls short
- Credit metering varies by source type, adding complexity
- Standard plan lacks SSO and 15-minute syncs
- Pricing:
- Standard starts at $195/mo. Plus starts at $189/mo with 40 credits. Pro and Enterprise Flex use capacity-based pricing on Data Workers.
- Switching from Fivetran:
- Moving from Fivetran means rebuilding connections and transformation logic, but Airbyte's connector library covers most common sources.
- From 5M rows/mo
2.Stitch
Best for: Small teams or individuals who want a straightforward, row-based data ingestion tool and are okay with the product being sunset in favor of Qlik Talend Cloud.
- Pricing
- From 5M rows/mo
- Category
- Analytics & Data
Stitch is a data integration tool that syncs data from over 130 sources into your warehouse, lake, or lakehouse. It's now part of Qlik, and new customers are directed to Qlik Talend Cloud. Choose Stitch if you need a simple, row-based pricing model and are comfortable with the product being in maintenance mode as Qlik focuses on its newer platform.
Where it is strong
- Simple row-based pricing with no hidden fees.
- 14-day free trial with unlimited rows and access to all integrations.
- SOC 2 Type II and ISO 27001 compliance on Standard plan.
Where it falls short
- Product is being phased out. New customers are directed to Qlik Talend Cloud.
- Limited to 130+ sources, fewer than Fivetran's 700+ connectors.
- Pricing:
- Standard plan starts at 5 million rows per month and scales up to 300 million. Advanced includes 100 million rows per month. Premium includes 1 billion rows per month (US pricing only).
- Switching from Fivetran:
- Moving from Fivetran to Stitch would require rebuilding pipelines and adjusting to a different connector catalog and sync frequency options.
- Consumption credits
3.Matillion
Best for: Data teams on Snowflake, Databricks, BigQuery, or Redshift that want a visual ELT tool with AI-assisted pipeline development.
- Pricing
- Consumption credits
- Category
- Analytics & Data
Matillion is a cloud-native ELT platform with 150+ connectors and a drag-and-drop canvas, plus Maia, an agentic AI layer that builds, tests, and fixes pipelines. Choose it over Fivetran if you want more control over transformations and a visual builder, or if you're interested in AI agents that handle pipeline work.
Where it is strong
- Visual low-code canvas plus SQL/Python components
- AI agents (Maia) plan, build, and fix pipelines
- Hybrid cloud deployment on Scale plan
Where it falls short
- Pricing not transparent, credits only, no list prices
- Fewer connectors than Fivetran (150+ vs 700+)
- Pricing:
- Pricing is consumption-based via Matillion Credits, charged per task hour when pipelines run. Specific credit prices are not published on the site.
- Switching from Fivetran:
- Moving from Fivetran means rebuilding pipelines in Matillion's canvas, though Maia's migration agent can help automate the transition.
- From $265/mo
4.Hevo Data
Best for: Data teams that want predictable costs, a free tier to start, and a way out of an existing ETL contract.
- Pricing
- From $265/mo
- Category
- Analytics & Data
Hevo Data is an automated ETL platform with 150+ connectors and built-in dbt-based transformations. Choose it over Fivetran if you want transparent per-event pricing, a free tier for limited connectors, and a contract buyout option if you are locked into an existing ETL agreement.
Where it is strong
- 150+ pre-built connectors with custom connector building available
- Built-in dbt integration for transformations without separate tooling
- Contract buyout program helps switch from an existing ETL vendor
Where it falls short
- Free tier only supports limited connectors and 1-hour sync frequency
- Business Critical features like VPC peering and SSO require a custom quote
- Pricing:
- Free forever for limited connectors up to 1M events/month. Starter starts at $265/month. Professional starts at $750/month. Business Critical is custom.
- Switching from Fivetran:
- Hevo offers a contract buyout program, so if you are locked into a Fivetran contract, you can check eligibility and potentially switch without paying out the remainder.
- Not published
5.Informatica
Best for: Large enterprises that need governed, AI-ready data across cloud and on-premises systems, with a focus on data quality and master data management.
- Pricing
- Not published
- Category
- Analytics & Data
Informatica is a full enterprise data management platform, covering data integration, quality, governance, and master data management. Choose it over Fivetran if you need more than pipeline automation, such as data governance, data quality, or MDM, and you are already invested in the Salesforce ecosystem.
Where it is strong
- 300+ connectors for data integration across clouds, apps, and databases.
- Built-in data quality, governance, and MDM capabilities.
- Recognized as a Leader in seven Gartner Magic Quadrants.
Where it falls short
- Pricing is not transparent. You must contact sales for a quote.
- Heavier and more complex than Fivetran, likely overkill for simple pipeline needs.
- Pricing:
- Pricing is not published on the site. The US pricing page returns a 404 error.
- Switching from Fivetran:
- Moving from Fivetran to Informatica means re-architecting your data pipelines and likely adopting a broader data management strategy, not just swapping connectors.
- Not published
6.Census
Best for: Data teams that need to push warehouse data into SaaS tools for sales, marketing, and support operations.
- Pricing
- Not published
- Category
- Analytics & Data
Census is a reverse ETL tool that syncs data from your warehouse into business tools like Salesforce and HubSpot. Choose it over Fivetran when your main need is getting warehouse data into operational apps, not just moving data into a warehouse.
Where it is strong
- Focuses on reverse ETL, so it's built for syncing to business tools
- No need to manage separate pipelines for activations
- Works directly with your existing warehouse data
Where it falls short
- Does not handle the initial data ingestion into the warehouse
- Pricing is not transparent, likely requires a sales conversation
- Pricing:
- Pricing is not published on the site.
- Usage-based
7.Hightouch
Best for: Marketing teams that want to activate warehouse data across ad, email, and lifecycle channels with AI-assisted campaign workflows.
- Pricing
- Usage-based
- Category
- AI & Machine Learning
Hightouch is a composable CDP and reverse ETL platform that syncs data from your warehouse to marketing and business tools, and adds AI agents for campaign creation and orchestration. Choose it over Fivetran when your priority is activating data into customer-facing channels and running AI-driven marketing, not just moving data into a warehouse.
Where it is strong
- Directly connects to your data warehouse, keeping governance and storage in your control.
- Includes AI agents for generating on-brand ads and lifecycle campaigns from your data.
- No limits on sources, destinations, or user seats, with usage-based pricing that scales down unit costs.
Where it falls short
- Pricing is not transparent. You need to contact sales for a quote.
- Not a general-purpose data movement tool. Focused on activation and marketing use cases, not broad ELT pipelines.
- Pricing:
- Pricing is usage-based and not published on the site. Plans include a free Reverse ETL tier with up to 2 active syncs.
- Switching from Fivetran:
- Moving from Fivetran to Hightouch means shifting from warehouse ingestion to activation: you'd keep Fivetran for loading data, then use Hightouch to sync that data out to marketing tools, so it's an addition rather than a direct replacement.
- Not published
8.Talend
Best for: Teams that need deep data transformation and quality management alongside their integration pipelines.
- Pricing
- Not published
- Category
- Analytics & Data
Talend is a data integration and quality platform now owned by Qlik. Choose it over Fivetran when you need heavy data transformation and data quality controls built into the pipeline, not just automated movement into a warehouse.
Where it is strong
- Strong data quality and transformation features built in
- Part of Qlik, so it pairs with Qlik analytics tools
- Handles complex, multi-environment integration scenarios
Where it falls short
- No published pricing, so budgeting is harder
- Heavier platform than Fivetran, with more setup overhead
- Pricing:
- Pricing is not published on the site.
- Not published
9.Etleap
Best for: Data teams adopting Iceberg as their lakehouse format who want a managed pipeline layer for ingestion and transformation.
- Pricing
- Not published
- Category
- Analytics & Data
Etleap is an ETL platform built around Apache Iceberg, combining ingestion, transformation, and table maintenance in one pipeline layer. Choose it over Fivetran if you're standardizing on Iceberg as your data foundation and want a single tool to keep those tables fed and healthy.
Where it is strong
- Built specifically for Iceberg, so it handles table maintenance and coordination natively
- Combines ingestion and transformation (including dbt Core) in one pipeline
- Auto-scaling architecture handles large data volumes, as cited by Moderna
Where it falls short
- No public pricing, so you'll need to contact sales for a quote
- Focused on Iceberg, so less flexible if you prefer other table formats or destinations
- Pricing:
- Pricing is not published on the site.
- Free tier + overages
10.Mozart Data
Best for: Growing businesses that want a complete, managed data stack without hiring data engineers.
- Pricing
- Free tier + overages
- Category
- Analytics & Data
Mozart Data bundles ETL, a Snowflake warehouse, SQL transformations, and BI tools into one platform, so you don't have to assemble and manage separate pieces. It's a good fit if you want a managed modern data stack without hiring data engineers. Choose it over Fivetran when you also need the warehouse and transformation layer included.
Where it is strong
- Includes Snowflake warehouse, so you don't manage infrastructure separately.
- Unlimited users and connectors on all plans.
- SQL-based transformations with dbt Core integration built in.
Where it falls short
- Pricing is usage-based on both rows and compute, which can be unpredictable.
- Limited to Snowflake as the destination, unlike Fivetran's multi-warehouse support.
- Pricing:
- Plans start with 250,000 monthly active rows and 15 compute-hours for free, with overages at $3 per compute credit and $67.50 per 100,000 MAR. Paid plans start at Sonata with overages, and annual billing saves 20%.
- Switching from Fivetran:
- Moving from Fivetran means reconfiguring your connectors and transformations within Mozart Data, and your data will land in a Snowflake warehouse instead of your current destination.
- From $500/mo
11.Polytomic
Best for: Teams that want a single tool for both ETL and reverse ETL with no-code setup and enterprise controls.
- Pricing
- From $500/mo
- Category
- Analytics & Data
Polytomic is a no-code platform that combines ETL and reverse ETL, so you can sync data both into and out of your warehouse without managing separate tools. Choose it over Fivetran if you need to activate data into business apps and want a simpler, lower-cost alternative for standard syncs.
Where it is strong
- Combines ETL and reverse ETL in one platform
- No-code data selection and filtering
- SOC 2, GDPR, permissions, and audit logs included
Where it falls short
- No free tier or usage-based pricing published
- Fewer connectors than Fivetran's 700+
- Pricing:
- Pricing begins at $500/month for the Standard plan, with Enterprise available on request.
- Switching from Fivetran:
- Moving from Fivetran means rebuilding your pipelines in Polytomic, but the no-code interface can speed up setup for common sources and destinations.
- Not published
12.Prequel
Best for: B2B SaaS teams that need to offer data warehouse integrations as a product feature without building and maintaining pipelines for every platform.
- Pricing
- Not published
- Category
- Analytics & Data
Prequel is a white-labeled API that lets B2B companies sync data between their platform and their customers' data warehouses. You would choose it over Fivetran when you are building a data product for your own customers and need to embed data replication directly into your software, rather than managing your own internal pipelines.
Where it is strong
- White-label React SDK for embedding sync setup in your product
- Supports 20+ platforms with one integration
- Charges per destination, not per row, so costs are predictable
Where it falls short
- No published pricing. Requires a demo
- Aimed at product builders, not internal data teams
- Pricing:
- Pricing is not published on the site.
- Switching from Fivetran:
- Moving from Fivetran means replacing your internal pipeline tooling with an embeddable API, so you would rebuild your customer-facing sync flows around Prequel's SDK.
See more comparisons in Analytics & Data alternatives.
FAQ
Questions about Fivetran alternatives
What is the cheapest Fivetran alternative?
Airbyte's Standard plan starts at $195/month, and Hevo Data's Starter plan starts at $265/month. Mozart Data offers a free tier with 250,000 monthly active rows and 15 compute-hours, while Hightouch has a free Reverse ETL tier with up to 2 active syncs.
Which alternative supports self-hosting or on-prem deployment?
Airbyte is open-source and allows self-hosting, with hybrid deployment options on its Pro and Enterprise plans. Matillion also offers hybrid cloud deployment on its Scale plan. Fivetran itself has a hybrid deployment option, but only on its Enterprise plan.
Which alternative has the most connectors?
Airbyte supports 700+ sources, matching Fivetran's count. Informatica has 300+ connectors, while Hevo Data and Matillion each offer 150+. Stitch has 130+ sources, and Polytomic has fewer but covers common business apps.
Can I use these tools for reverse ETL, syncing data out of the warehouse?
Yes. Hightouch, Polytomic, and Census are dedicated reverse ETL tools that sync warehouse data to business apps. Polytomic also handles ETL, so you can use one tool for both directions. Fivetran offers Activations for reverse ETL, but it is a separate product.
Are there alternatives with free tiers or trials?
Yes. Fivetran has a free plan with 500,000 monthly active rows. Airbyte offers a 14-day free trial, and Hevo Data has a free forever tier for limited connectors. Mozart Data includes a free tier with 250,000 rows and 15 compute-hours, and Stitch offers a 14-day free trial with unlimited rows.
Last updated October 15, 2026.