10 Best Habu Alternatives & Competitors (2026)

Google Ads Data Hub lets advertisers analyze first-party data alongside Google inventory in a privacy-safe environment. It integrates tightly with Google properties but offers narrower publisher reach outside Google than Permutive's 150+ premium connections and unified DMP-plus-clean-room approach.

Salesforce Data Cloud unifies customer data with activation across the Salesforce ecosystem. It offers strong CRM ties that Permutive does not, yet requires more data movement for external publisher clean rooms and lacks Permutive's specialized open-web publisher network and AI-driven curation.

Snowflake Data Clean Rooms enable secure multi-party analytics without moving data. It offers flexible SQL-based collaboration popular with data teams but lacks Permutive's pre-built publisher network, AI curation, and one-click audience activation, requiring more custom work for advertising use cases.

LiveRamp provides identity resolution and data onboarding across ecosystems. It excels at connecting offline and online datasets for advertisers but typically moves hashed data between partners, unlike Permutive's zero-movement model. Agencies value its broad reach yet often need extra clean room layers for publisher collaboration that Permutive bundles natively.

LiveRamp provides identity resolution and data onboarding across ecosystems. It excels at connecting offline and online datasets for advertisers but typically moves hashed data between partners, unlike Permutive's zero-movement model. Agencies value its broad reach yet often need extra clean room layers for publisher collaboration that Permutive bundles natively.

The Trade Desk is a leading DSP with strong cookieless tools and UID2 support. It provides self-serve buying scale that Permutive lacks, yet it depends on external identity solutions rather than Permutive's unified clean room and AI curation inside publisher clouds for direct, no-transfer activation.

Oracle Advertising supplies a legacy DMP and data marketplace with extensive third-party segments. It delivers broad data access but relies more on identity transfers than Permutive's zero-copy, privacy-first model, suiting advertisers needing legacy data volume over modern clean room collaboration.

InfoSum specializes in decentralized data collaboration with no data movement. It provides strong privacy guarantees similar to Permutive yet has a smaller pre-integrated publisher ecosystem, making it better suited for bespoke enterprise clean room projects than Permutive's ready-to-activate curated audiences.

TransUnion TruAudience provides identity and audience solutions with compliance focus. It supports large-scale matching but typically involves more data sharing than Permutive's in-environment clean room, making it preferable for regulated industries needing established identity graphs over zero-transfer publisher activation.