8 Best Hightouch Alternatives & Competitors (2026)

Stitch, now part of Talend, delivers a managed ELT service with hundreds of connectors focused on quick SaaS-to-warehouse replication. It offers simpler pricing than Fivetran for smaller workloads and strong basic automation, but provides fewer enterprise governance tools and transformation features. Stitch is a good fit for teams prioritizing ease of setup over advanced AI data foundation capabilities or hybrid deployment options.

Matillion is a cloud-native data integration and transformation platform emphasizing visual ETL/ELT workflows on warehouses like Snowflake and Redshift. It provides stronger built-in transformation power than Fivetran's SQL scheduler but requires more configuration. Matillion competes well on enterprise security and scalability while offering usage-based pricing that can be more cost-effective for complex analytics pipelines.

Hevo Data is a no-code ELT platform with automated pipelines, real-time sync, and strong support for databases and SaaS sources. It emphasizes ease of use and lower pricing tiers compared to Fivetran, plus built-in transformations. Hevo is popular for mid-market teams seeking reliable replication without Fivetran's premium costs, though it has a smaller connector ecosystem and fewer AI-focused governance features.

Talend delivers comprehensive data integration, quality, and governance across cloud and on-prem environments. It offers more advanced data stewardship than Fivetran but requires greater technical investment. Talend is suitable for large enterprises needing unified data fabric capabilities alongside reliable replication and compliance features.

Informatica offers enterprise-grade data integration with advanced governance, master data management, and AI-driven automation. It surpasses Fivetran in complex regulatory environments and on-premises needs but involves higher setup complexity and cost. Informatica is chosen when organizations require broader data quality and catalog capabilities beyond Fivetran's focused replication strengths.

Census specializes in reverse ETL, syncing data from warehouses back to operational tools like Salesforce and marketing platforms. While Fivetran focuses on inbound movement, Census complements or replaces parts of the stack with strong activation features. It offers simpler pricing for sync volume and is ideal for teams prioritizing business-tool updates over broad source ingestion.