OneSignal alternatives
12 products compared · Updated October 15, 2026
The short answer
For most teams, the strongest OneSignal alternatives are Braze for large enterprises needing AI-driven cross-channel campaigns, Customer.io for data-driven lifecycle automation with transparent pricing, and Twilio for developers who want custom messaging APIs. Braze suits big B2C brands, Customer.io fits teams wanting visual workflows and clear costs, and Twilio is best for engineering-led projects.
Your shortlist, at a glance
Read the comparisons ↓
BrazeNot publishedLarge B2C brands and enterprises that need AI-driven cross-channel campaigns and sophisticated data management.
FirebaseFree + usage-basedMobile and web development teams that want push notifications plus a full backend, analytics, and crash reporting from Google.
AirshipCustom quoteEnterprise B2C brands in retail, media, finance, and travel that need a mobile-first platform with AI-driven personalization and guaranteed outcomes.
CleverTapNot publishedGrowth teams and enterprises that want AI-driven customer engagement with advanced segmentation and long-term data retention.
MoEngageNot publishedEnterprise marketing and product teams that need cross-channel personalization, AI agents, and warehouse-native data activation.
TwilioUsage-based, from $0.0Engineering teams that want to build and scale custom messaging, voice, and verification features directly into their product.
PusherFrom $49/moDeveloper teams building realtime features like live dashboards, chat, or collaborative apps that need scalable pub/sub messaging and push notifications.
IntercomFrom $0.99/outcomeSupport teams that need an omnichannel helpdesk with AI-powered resolution and ticketing.- LLaudspeakerSee websiteOpen source mobile marketing platform. Alternative to appcues /…
Customer.ioFrom $100/moTeams that want to build data-driven lifecycle campaigns with strong segmentation and AI-assisted automation.- EEngage by HullNot publishedTeams that already know Hull from other channels and are willing to evaluate a product whose website is down.
IterableNot publishedLarge marketing teams at global brands that need real-time personalization and sophisticated cross-channel journeys.
About OneSignal and its alternatives
OneSignal is a customer engagement platform for mobile push, web push, email, SMS, and in-app messaging. It is known for its AI-powered lifecycle marketing, which helps onboard, engage, and retain users across channels. The platform is trusted by over 2 million businesses and sends billions of messages monthly.
When comparing alternatives, weigh pricing structure (flat vs. usage-based), regional availability, integrations with your stack, support quality, and contract terms. Some tools publish transparent pricing, while others require sales calls. Consider whether you need pre-built journeys or prefer to build custom workflows.
Explore the alternatives
- Not published
1.Braze
Best for: Large B2C brands and enterprises that need AI-driven cross-channel campaigns and sophisticated data management.
- Pricing
- Not published
- Category
- Marketing & Sales
Braze is a full customer engagement platform that brings your data and messaging channels into one AI-powered system. Choose it over OneSignal if you need enterprise-grade cross-channel orchestration, advanced AI experimentation, and deep data integration at scale.
Where it is strong
- Strong AI features like predictive analytics and content optimization.
- Cross-channel messaging including email, push, SMS, WhatsApp, and in-app.
- Scalable data platform with zero-copy segmentation and cloud data ingestion.
Where it falls short
- Pricing is not transparent. Requires contacting sales.
- May be overkill for small teams or simple push notification needs.
- Pricing:
- Pricing is not published on the site.
- Free + usage-based
2.Firebase
Best for: Mobile and web development teams that want push notifications plus a full backend, analytics, and crash reporting from Google.
- Pricing
- Free + usage-based
- Category
- Developer Tools
Firebase is a full app development platform from Google, not just a messaging tool. It includes Cloud Messaging for push notifications alongside databases, authentication, and analytics. Choose it when you are building an app and want your backend and messaging in one place, rather than adding OneSignal to an existing stack.
Where it is strong
- Cloud Messaging is free with no per-message cost
- Includes databases, auth, analytics, and crash reporting in one platform
- Deep integration with Google Cloud and Gemini AI
Where it falls short
- Push messaging features are more basic than OneSignal's lifecycle automation
- No built-in email or SMS channels. You would need separate services
- Pricing:
- Firebase offers a free Spark plan with no payment method needed, and a pay-as-you-go Blaze plan with $300 in free credit for eligible users. Cloud Messaging is no-cost, but other services like Cloud Firestore and Cloud Functions have usage-based pricing after
- Custom quote
3.Airship
Best for: Enterprise B2C brands in retail, media, finance, and travel that need a mobile-first platform with AI-driven personalization and guaranteed outcomes.
- Pricing
- Custom quote
- Category
- Marketing & Sales
Airship is a mobile-first customer experience platform that uses AI to build and optimize cross-channel campaigns across push, email, SMS, wallet, and in-app. Choose it over OneSignal if you need enterprise-grade reliability, outcome-led AI agents, and a platform that guarantees results with a strong focus on mobile.
Where it is strong
- AI agents that build campaigns and recommend actions based on customer behavior
- Strong mobile expertise with firsts in push, in-app, wallet passes, and Live Activities
- Enterprise-grade security and compliance (SOC 2, GDPR, CCPA)
Where it falls short
- Pricing is not transparent and likely requires a sales conversation
- May be overkill for small teams or simple push notification needs
- Pricing:
- Pricing is not published on the site. You must request a quote.
- Not published
4.CleverTap
Best for: Growth teams and enterprises that want AI-driven customer engagement with advanced segmentation and long-term data retention.
- Pricing
- Not published
- Category
- Marketing & Sales
CleverTap is a customer engagement platform that combines analytics, segmentation, and omnichannel messaging with AI-driven decisioning. Choose it over OneSignal if you need deeper behavioral insights, up to 10 years of customer history, and AI-powered personalization across channels.
Where it is strong
- AI-powered segmentation and send-time optimization
- Up to 10 years of customer history for richer decisions
- Guided migration and expert support from day one
Where it falls short
- Pricing not transparent, requires contacting sales
- Advanced features like Decisioning Agents are only on Ultimate
- Pricing:
- Pricing is not published on the site. Plans are Core, Pro, and Ultimate, with a 30-day trial and taxes apply.
- Switching from OneSignal:
- CleverTap offers guided migration and expert support, so moving from OneSignal may be smoother than typical.
- Not published
5.MoEngage
Best for: Enterprise marketing and product teams that need cross-channel personalization, AI agents, and warehouse-native data activation.
- Pricing
- Not published
- Category
- Marketing & Sales
MoEngage is an insights-led customer engagement platform with 16+ channels, AI agents, and warehouse-native data activation. Choose it over OneSignal if you need deeper personalization, AI-driven decisioning, or a platform that scales to enterprise-grade with 99.99% uptime.
Where it is strong
- 16+ channels including WhatsApp, RCS, and paid media
- AI agents for copy, creative, and code generation
- Warehouse-native data activation and 300+ integrations
Where it falls short
- Pricing is not transparent. Requires contacting sales
- May be overkill for small teams needing simple push notifications
- Pricing:
- Pricing is not published on the site.
- Usage-based, from $0.0
6.Twilio
Best for: Engineering teams that want to build and scale custom messaging, voice, and verification features directly into their product.
- Pricing
- Usage-based, from $0.0
- Category
- Communication & Collaboration
Twilio is a developer-focused platform for building custom communication workflows across SMS, voice, email, and chat. Choose it instead of OneSignal when you need deep API control and a broader communication infrastructure, not just pre-built lifecycle marketing campaigns.
Where it is strong
- Broad channel coverage: SMS, voice, email, WhatsApp, and more.
- Pay-as-you-go pricing with volume discounts as you scale.
- Strong developer SDKs and APIs for custom integrations.
Where it falls short
- No built-in lifecycle marketing automation like OneSignal's Journeys.
- Pricing is usage-based and can get complex with many line items.
- Pricing:
- In the United States, SMS starts at $0.0083 per message, WhatsApp at $0.005 per message, and email at $0.0013 per email. Paid SendGrid plans start at $19.95/month.
- From $49/mo
7.Pusher
Best for: Developer teams building realtime features like live dashboards, chat, or collaborative apps that need scalable pub/sub messaging and push notifications.
- Pricing
- From $49/mo
- Category
- Communication & Collaboration
Pusher is a realtime API platform for developers who need to build live features like chat, dashboards, and geotracking, not a customer engagement suite. You would choose it over OneSignal when your priority is bi-directional, low-latency messaging infrastructure rather than lifecycle marketing campaigns.
Where it is strong
- 40+ SDKs for easy integration across tech stacks
- Scalable pub/sub messaging for realtime features
- Simple per-plan limits with prorated upgrades
Where it falls short
- No built-in lifecycle marketing or AI automation
- Push notifications require separate Beams product
- Pricing:
- Pricing starts at $49/month for the Startup plan with 1 million messages per day and 500 concurrent connections, with higher tiers up to $1,199/month and custom enterprise pricing.
- From $0.99/outcome
8.Intercom
Best for: Support teams that need an omnichannel helpdesk with AI-powered resolution and ticketing.
- Pricing
- From $0.99/outcome
- Category
- Customer Support
Intercom is a customer service platform with a built-in AI agent, Fin, that resolves conversations and hands off to humans. Choose it over OneSignal when your priority is support and helpdesk workflows, not lifecycle marketing campaigns.
Where it is strong
- AI agent Fin resolves issues and only charges per resolved outcome
- Omnichannel inbox with ticketing and shared inbox
- Can use Fin with existing helpdesks like Salesforce
Where it falls short
- Pricing is usage-based and not fully transparent without a quote
- Not designed for push notification or lifecycle marketing campaigns
- Pricing:
- Fin is priced at $0.99 per outcome, with a minimum monthly commitment (e.g., 50 outcomes). Seat pricing starts at Essential, Advanced, or Expert plans, but exact prices are not published on the site.
- LSee website
9.Laudspeaker
Marketing & Sales
Open source mobile marketing platform. Alternative to appcues /…
- From $100/mo
10.Customer.io
Best for: Teams that want to build data-driven lifecycle campaigns with strong segmentation and AI-assisted automation.
- Pricing
- From $100/mo
- Category
- Marketing & Sales
Customer.io is a customer engagement platform that uses your customer data to build automated journeys across email, push, SMS, and in-app. Choose it over OneSignal if you need deeper data-driven segmentation and a visual workflow builder, especially when your team wants to connect with AI tools via MCP or CLI.
Where it is strong
- Visual workflow builder for complex journeys
- AI Agent with core execution skills included
- Unlimited push and in-app messages on paid plans
Where it falls short
- Essentials plan caps at 5,000 profiles
- SMS and WhatsApp require higher-tier plans
- Pricing:
- Essentials starts at $100/mo, Premium at $1,000/mo, and Enterprise is custom. Additional profiles cost $0.009 each and extra 1,000 emails cost $0.12.
- Switching from OneSignal:
- Moving from OneSignal involves re-creating your journeys and segments in Customer.io, but you can import your customer data via API or integrations.
- ENot published
11.Engage by Hull
Best for: Teams that already know Hull from other channels and are willing to evaluate a product whose website is down.
- Pricing
- Not published
- Category
- Marketing & Sales
Engage by Hull is a customer engagement platform, but its website is currently unreachable, so we cannot verify its features or pricing. Choose it only if you have prior knowledge of Hull's capabilities and are comfortable with an unverifiable product.
Where it is strong
- Known brand in customer engagement space
- Potential for integration with Hull's data platform
- May offer specialized engagement features
Where it falls short
- Website is unreachable, so no current info
- Cannot verify features or pricing
- Pricing:
- Pricing is not published on the site.
- Not published
12.Iterable
Best for: Large marketing teams at global brands that need real-time personalization and sophisticated cross-channel journeys.
- Pricing
- Not published
- Category
- Marketing & Sales
Iterable is an enterprise customer engagement platform that uses AI to personalize messages across channels in real time. Choose it over OneSignal if you need advanced journey orchestration, deep data unification, and AI-driven decisioning at scale.
Where it is strong
- Real-time AI decisioning adapts messages based on behavior and context.
- Unifies behavioral, product, and engagement data for a single customer view.
- Enterprise-grade infrastructure trusted by brands running trillions of interactions.
Where it falls short
- Pricing is not transparent and likely requires a sales conversation.
- May be overkill for small teams or simple push notification use cases.
- Pricing:
- Pricing is not published on the site.
See more comparisons in Marketing & Sales alternatives.
FAQ
Questions about OneSignal alternatives
What is the best OneSignal alternative for a small team with simple push notification needs?
Firebase is a strong choice because Cloud Messaging is free and it includes a full backend. Customer.io is also good if you want a visual workflow builder, but its Essentials plan starts at $100 per month. For a simple, low-cost option, Firebase is the most direct.
Which alternative has transparent pricing?
Customer.io publishes pricing starting at $100 per month for Essentials. Twilio lists per-message rates for SMS, WhatsApp, and email. Firebase offers a free Spark plan and a pay-as-you-go Blaze plan. Most enterprise platforms like Braze and Airship require contacting sales.
Can I use these alternatives for both push notifications and email?
Yes, Braze, Airship, CleverTap, MoEngage, and Customer.io all support push and email. Twilio supports email via SendGrid and push via its APIs. Firebase Cloud Messaging only handles push, so you would need a separate email service.
Which alternative is best for developers who want to build custom messaging?
Twilio is the best fit because it offers APIs for SMS, voice, email, and WhatsApp with pay-as-you-go pricing. Pusher is also developer-focused but is more for realtime features like chat and dashboards. Firebase is another option if you are already using Google's app development platform.
Do any of these alternatives offer AI-driven campaign optimization like OneSignal?
Yes, Braze, Airship, CleverTap, MoEngage, and Iterable all include AI features for personalization and decisioning. Customer.io has an AI Agent for automation. These are generally aimed at enterprise users, so check if the AI features are available on your plan.
Last updated October 15, 2026.