8 Best Outbrain Alternatives & Competitors (2026)

Facebook Ads enables precise local geo-targeting and audience segmentation for businesses of all sizes. Strengths include easy campaign creation and strong performance data. In contrast to OwnLocal's focus on automating newspaper ad digitization, Facebook Ads serves broader advertisers and does not integrate print legacy workflows, making it better for direct local business promotions than media companies.

Taboola specializes in content discovery and native advertising recommendations across publisher sites. It helps drive traffic and monetization through sponsored content. Unlike OwnLocal's print-to-digital automation niche, Taboola emphasizes recommendation engines and wider audience engagement, suiting larger sites seeking incremental revenue without legacy media focus.

Ezoic uses AI to optimize ad layouts and placements for publishers to maximize revenue. It offers straightforward integration and testing tools. Relative to OwnLocal, Ezoic provides more modern AI-driven flexibility and higher potential earnings for digital-first sites but does not address converting physical print advertisements for local media outlets.

Mediavine delivers premium ad management and optimization services primarily for content publishers. Key strengths are high CPMs and dedicated support. Compared with OwnLocal's automation for local newspapers, Mediavine targets established blogs and digital publishers with less emphasis on print heritage and more on programmatic and display revenue.

Revcontent focuses on native advertising and content monetization with customizable widgets. Strengths include high engagement rates for publishers. In honest comparison to OwnLocal, it serves digital content sites seeking native revenue streams without tools specific to digitizing legacy print ads for local media.

AdThrive provides premium ad management tailored to mid-sized content creators with optimized placements. It emphasizes revenue growth and compliance. Versus OwnLocal's local newspaper specialization, AdThrive caters more to bloggers and digital publishers without print automation capabilities.