OwnLocal alternatives
5 products compared · Updated October 15, 2026
The short answer
The strongest alternatives to OwnLocal are Ezoic, Mediavine, and AdThrive (now Raptive). Ezoic suits publishers with at least 250,000 monthly users who want tiered ad monetization and dedicated support. Mediavine fits digital publishers and content sites with meaningful traffic seeking premium ad management and audience insights. AdThrive is best for independent creators and media companies wanting AI-driven ad optimization and revenue growth.
Your shortlist, at a glance
Read the comparisons ↓- RRecordBookNot publishedSmall business owners who want a mobile-first database app to track records and workflows without a full marketing automation platform.
- EEzoicNot publishedPublishers with at least 250,000 monthly users who want tiered ad monetization services and dedicated support.
MediavineNot publishedDigital publishers and content sites with meaningful traffic that want to grow ad revenue through premium ad management and audience insights.- RRevcontentNot publishedAdvertisers and publishers on the open web who need native ad placements and a lightweight, cookieless monetization widget.
AdThriveNot publishedIndependent creators and media companies that want premium ad monetization and revenue optimization for their existing digital content.
About OwnLocal and its alternatives
OwnLocal is an automated digital ad platform for local media companies. It converts traditional print ads into interactive, mobile-responsive digital campaigns, with SEO optimization, analytics, and social integration. Trusted by over 4,000 publishers globally, it helps local media monetize their existing print advertising relationships.
When comparing alternatives, consider what your primary goal is: ad monetization for your own site, or print-to-digital conversion for local advertisers. Evaluate pricing structure (often unpublished and requiring contact), traffic thresholds, integration with your current ad stack, support levels, and contract flexibility. Most alternatives focus on publisher ad revenue, not print conversion, so align your needs accordingly.
Explore the alternatives
- RNot published
1.RecordBook
Best for: Small business owners who want a mobile-first database app to track records and workflows without a full marketing automation platform.
- Pricing
- Not published
- Category
- Productivity & Project Management
RecordBook is a mobile app that positions itself as an Airtable-like database tool for small businesses, focused on organizing records and workflows on a phone. You would choose it over OwnLocal if you need a lightweight, on-the-go data management app rather than a print-to-digital advertising platform for local media companies.
Where it is strong
- Mobile-first design for on-the-go data entry
- Airtable-like flexibility for custom records
- Targets the large SMB market globally
Where it falls short
- No advertising or print-to-digital features
- Limited to Android via Google Play
- Pricing:
- Pricing is not published on the site.
- ENot published
2.Ezoic
Best for: Publishers with at least 250,000 monthly users who want tiered ad monetization services and dedicated support.
- Pricing
- Not published
- Category
- Marketing & Sales
Ezoic is an AI-driven ad optimization and monetization platform for publishers, not a print-to-digital ad conversion tool. Choose Ezoic if you run a website with significant traffic and want to maximize ad revenue through automated testing, placements, and premium ad partners, whereas OwnLocal is for local media companies converting print ads to digital campaigns.
Where it is strong
- Tiered services scale with your traffic and revenue.
- Includes access to leading ad partners like Google AdX.
- Dedicated support and strategy teams at higher tiers.
Where it falls short
- Requires at least 250,000 monthly users for standard services.
- No print-to-digital ad conversion. Focused on ad optimization only.
- Pricing:
- Pricing is not published on the site. Services are tiered based on monthly users, with a minimum of 250,000/mo for Business tier and 1M+ for VIP & Enterprise.
- Not published
3.Mediavine
Best for: Digital publishers and content sites with meaningful traffic that want to grow ad revenue through premium ad management and audience insights.
- Pricing
- Not published
- Category
- Marketing & Sales
Mediavine is an ad management and audience platform for digital publishers, not a print-to-digital conversion tool. Choose it if you run a content site or blog and want to maximize ad revenue through optimized delivery and audience data, rather than converting print ads for local media companies.
Where it is strong
- Trusted by 20,000+ publishers globally
- Engineered for fast loads and clean ad delivery
- Provides audience profiles and first-party data at scale
Where it falls short
- No print-to-digital conversion capabilities
- Requires significant traffic to be viable for ad management
- Pricing:
- Pricing is not published on the site.
- RNot published
4.Revcontent
Best for: Advertisers and publishers on the open web who need native ad placements and a lightweight, cookieless monetization widget.
- Pricing
- Not published
- Category
- Marketing & Sales
Revcontent is a native advertising and content recommendation platform that connects advertisers with engaged audiences across publisher sites. It is a good choice for advertisers looking to expand reach beyond walled gardens or for publishers seeking a cookieless monetization solution, rather than OwnLocal's print-to-digital ad conversion for local media.
Where it is strong
- No minimum spending requirements to start campaigns
- Lightweight, cookieless ad widgets that don't slow page load
- Flexible contracts that allow working with other revenue solutions
Where it falls short
- Pricing is not transparent, requires contacting sales
- Focused on native ads, not print-to-digital conversion for local media
- Pricing:
- Pricing is not published on the site.
- Not published
5.AdThrive
Best for: Independent creators and media companies that want premium ad monetization and revenue optimization for their existing digital content.
- Pricing
- Not published
- Category
- Marketing & Sales
AdThrive, now Raptive, is a full-service ad management platform for independent creators and media companies. You would choose it over OwnLocal if you are a publisher or creator focused on maximizing ad revenue from your own site, rather than converting print ads into digital campaigns for local SMBs.
Where it is strong
- AI-driven ad optimization to increase RPMs
- Dedicated partner specialists for strategic support
- Advocacy for open internet and publisher interests
Where it falls short
- Selective network, requires application
- No print-to-digital conversion for local advertisers
- Pricing:
- Pricing is not published on the site.
See more comparisons in Marketing & Sales alternatives.
FAQ
Questions about OwnLocal alternatives
What does OwnLocal do that these alternatives don't?
OwnLocal converts print ads into interactive digital campaigns for local media companies. It includes SEO optimization, analytics, and social integration. The alternatives listed focus on ad monetization for publishers, not print-to-digital conversion.
Are these alternatives suitable for small local businesses?
Most alternatives target publishers with significant traffic, not local SMBs. RecordBook is the only one aimed at small businesses, but it is a database app, not an advertising platform. OwnLocal is specifically designed for local media serving SMBs.
Do these alternatives have transparent pricing?
No, none of the alternatives publish pricing on their sites. You must contact sales for quotes. Ezoic mentions tiered services based on monthly users, but exact costs are not listed.
Which alternative is best for a publisher with high traffic?
Ezoic, Mediavine, and AdThrive all serve high-traffic publishers. Ezoic requires at least 250,000 monthly users for its Business tier. Mediavine and AdThrive also require meaningful traffic but do not specify minimums on their sites.
Can I use these alternatives alongside OwnLocal?
Revcontent explicitly allows working with other revenue solutions, so it could complement OwnLocal. Others like Ezoic, Mediavine, and AdThrive are full-service ad managers and may require exclusivity, but their sites do not state this clearly.
Last updated October 15, 2026.