People.ai alternatives
7 products compared · Updated November 14, 2026
The short answer
The three strongest alternatives to People.ai are Gong, Outreach and Aviso. Gong suits sales and customer success teams that want coaching and call review built on recorded customer conversations. Outreach suits sales teams with dedicated AEs and leaders who want AI agents to run prospecting, deal execution and forecasting. Aviso suits enterprise sales and RevOps teams that want forecasting, deal guidance and AI agents in one platform.
Your shortlist, at a glance
Read the comparisons ↓
GongCustom quoteSales and customer success teams that want coaching and call review built on recorded customer conversations
ClariNot publishedEnterprise sales teams already on Salesloft that want forecasting and deal execution in one revenue system
SalesforceNot publishedCompanies of any size that want a full CRM across sales, service and marketing, with AI agents and a large app marketplace
OutreachCustom quoteSales teams with dedicated AEs and sales leaders who want AI agents to run prospecting, deal execution and forecasting inside one platform- CChorus.aiSee websiteMarketing & Sales
- AAvisoNot publishedEnterprise sales and RevOps teams that want forecasting, deal guidance and AI agents in one platform
AccordNot publishedSales teams that run MEDDPICC or a similar value-selling method and want reps to follow it on every deal
About People.ai and its alternatives
People.ai, now called Backstory, is a revenue intelligence platform. Its site says it captures emails, meetings and calls automatically, matches them to accounts and deals, and gives sales leaders direct answers about pipeline and deal risk without reps logging activity by hand.
When comparing alternatives in this category, weigh how each vendor prices access, since some charge per seat and others charge for usage or through custom quotes. Check regional availability, the CRMs and tools each product connects to, the support and onboarding offered, and the contract terms, including how renewals and overages are handled. Many vendors in this space do not publish prices, so expect to request a quote before you can compare costs.
Explore the alternatives
- Custom quote
1.Gong
Best for: Sales and customer success teams that want coaching and call review built on recorded customer conversations
- Pricing
- Custom quote
- Category
- Customer Support
Gong records and analyzes customer calls, emails and meetings, then runs AI agents and apps on that revenue data for account executives, managers and RevOps. Someone would pick Gong over People.ai when the team's main need is call recording, coaching and conversation intelligence, and they want a platform with a large base of enterprise customers across many industries.
Where it is strong
- Captures calls, emails and meetings across the GTM team, with AI agents and apps built on that data
- Shows over 5,000 customers and industry-specific offerings for software, financial services, healthcare and manufacturing
- Connects to an existing tech stack, and the site says integrations are free
Where it falls short
- Licensing is per user, so cost grows with headcount
- Its strongest pitch centers on conversations, which may matter less if your team relies mainly on activity data outside calls
- Pricing:
- Pricing is not published on the site. Gong says licenses are priced per user with a platform fee based on the number of users supported, and quotes are customized to team size.
- Not published
2.Clari
Best for: Enterprise sales teams already on Salesloft that want forecasting and deal execution in one revenue system
- Pricing
- Not published
- Category
- Finance & Accounting
Clari, now part of Salesloft in the supplied material, is a revenue orchestration platform for enterprise sales, forecasting and pipeline management. Its site centres on prioritising seller actions, spotting deal risk and tightening forecast accuracy. Pick it over People.ai if your team already runs its sales engagement workflows on Salesloft and wants forecasting and execution in one system.
Where it is strong
- Combines forecasting, pipeline management and seller execution on one platform
- Agent-driven deal risk plays and next-best-action prompts for account teams
- Shows a 97% forecast accuracy figure from a customer story on the site
Where it falls short
- Pricing is not published, so you must request a quote to compare costs
- Its strongest value sits with teams already using the Salesloft ecosystem
- Pricing:
- Pricing is not published on the site.
- Switching from People.ai:
- The supplied material does not describe the steps for moving from People.ai to this product.
- Not published
3.Salesforce
Best for: Companies of any size that want a full CRM across sales, service and marketing, with AI agents and a large app marketplace
- Pricing
- Not published
- Category
- Customer Support
Salesforce is a broad CRM platform covering sales, service, marketing, commerce and data, with agents and AI built in. Teams pick it over People.ai when they want one system of record for the whole customer lifecycle, not only revenue activity analytics layered on an existing CRM.
Where it is strong
- Covers sales, service, marketing, commerce and analytics in one platform
- Large AgentExchange marketplace of third-party apps
- Industry-specific editions for sectors such as financial services and healthcare
Where it falls short
- Breadth means more configuration work than a focused revenue-intelligence tool
- Add-ons and extra products can raise the total cost well beyond the base offer
- Pricing:
- Pricing is not published on the site.
- Switching from People.ai:
- Moving from People.ai to Salesforce would mean fitting its activity capture into Salesforce data and rebuilding the deal insight workflows your team uses, since the sites do not describe a migration path.
- Custom quote
4.Outreach
Best for: Sales teams with dedicated AEs and sales leaders who want AI agents to run prospecting, deal execution and forecasting inside one platform
- Pricing
- Custom quote
- Category
- Marketing & Sales
Outreach is a revenue platform built around AI agents that research prospects, draft messages, join meetings with live guidance, and keep deal records updated. A team would pick it over People.ai when the main goal is running outbound and deal execution with agents that act on the work, rather than mainly analysing activity data for leadership visibility.
Where it is strong
- Covers sequencing, conversation intelligence, deal management and forecasting in one platform
- AI agents take actions such as research and follow-up, not only surfacing insights
- Connects with CRM and other tools a revenue team already runs
Where it falls short
- Pricing mixes seat access with AI credits, so the total cost is harder to predict before a quote
- Strongest fit is execution across the sales motion, so teams that mainly want activity analytics for leadership may find it less focused
- Pricing:
- Pricing is not published on the site.
- CSee website
5.Chorus.ai
Marketing & Sales
Conversation intelligence tool that records and analyzes sales calls to improve deal progression and rep coaching.
- ANot published
6.Aviso
Best for: Enterprise sales and RevOps teams that want forecasting, deal guidance and AI agents in one platform
- Pricing
- Not published
- Category
- Other
Aviso is an AI revenue platform covering forecasting, conversation intelligence, deal guidance, and agentic workflows for sales and customer success. A team would pick it over People.ai when it wants forecasting and AI agents in one product with a no-code agent builder, and when it wants pricing discussed through a custom proposal rather than a published seat rate.
Where it is strong
- Forecasting, conversation intelligence and agentic workflows sit in one platform.
- A no-code agent studio lets teams build their own AI workflows without engineering.
- Customer success tools such as health scores and renewal cadences are included alongside sales features.
Where it falls short
- Pricing is only available through a custom proposal, so budgeting before a sales call is harder.
- The site does not say which CRMs and tools it connects to, so integration fit needs checking directly.
- Pricing:
- Pricing is not published on the site.
- Switching from People.ai:
- The site offers a free migration and says it will buy out existing vendor contracts, but it does not describe the migration steps.
- Not published
7.Accord
Best for: Sales teams that run MEDDPICC or a similar value-selling method and want reps to follow it on every deal
- Pricing
- Not published
- Category
- Marketing & Sales
Accord is a sales execution platform that turns value-selling methods like MEDDPICC into playbooks, so reps follow the same process on every deal. It also captures activity automatically and syncs it to Salesforce and HubSpot. Pick it over People.ai when the goal is enforcing a sales methodology across reps rather than mainly reporting on activity and deal health.
Where it is strong
- Turns methodologies like MEDDPICC into playbooks that put next steps and resources in front of reps
- Captures activity automatically and syncs it to Salesforce and HubSpot, so reps do not update the CRM by hand
- Gives managers insight into who is following the process and who needs coaching
Where it falls short
- The site does not publish pricing, so cost has to come from a sales conversation
- The site lists Salesforce and HubSpot as CRM integrations and does not mention others, so check your stack
- Pricing:
- Pricing is not published on the site.
- Switching from People.ai:
- A customer reports displacing People.ai with Accord, citing the content management, deal-level execution, and resource surfacing features, but the site gives no detail on the migration process.
See more comparisons in AI & Machine Learning alternatives.
FAQ
Questions about People.ai alternatives
What is the best alternative to People.ai for coaching and call review?
Gong is the strongest fit for that need. It records and analyzes customer calls, emails and meetings, and its site says it serves over 5,000 customers across many industries. Gong licenses per user with a platform fee, so cost grows with headcount.
Which alternative is best if I want AI agents that take action on deals?
Outreach fits that goal. Its AI agents research prospects, draft messages, join meetings with live guidance and keep deal records updated. Pricing combines seat access with AI credits, which can make the total cost harder to predict before a quote.
Which option works for enterprises that need forecasting plus customer success tools?
Aviso is built for that combination. It covers forecasting, conversation intelligence and agentic workflows, and includes customer success features such as health scores and renewal cadences. Pricing is only available through a custom proposal, and the site does not list which CRMs it connects to.
Can I compare pricing across these tools before a sales call?
Not from the published sites for most of them. Accord, Salesforce, Outreach, Clari and Aviso do not publish pricing, and Gong describes per-user licensing and a platform fee without listing rates. You will need to request quotes to compare costs directly.
Which alternative should I choose if my team already uses Salesloft?
Clari, which the supplied material says is now part of Salesloft, is the closer match. It combines forecasting, pipeline management and seller execution, and its site centers on prioritizing seller actions and spotting deal risk. Its strongest value sits with teams already in the Salesloft ecosystem.
Last updated November 14, 2026.