
Guideline 401(k)
Affordable 401(k)s for Companies & Self-Employed | Gusto 401(k) powered by Guideline
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About Guideline 401(k)
Guideline focuses on low-cost, automated 401(k)s for small businesses with fiduciary oversight and payroll sync. It closely mirrors OctaveWealth’s fee transparency but provides fewer live education sessions and a lighter dedicated support experience.
What Guideline 401(k) does
Guideline 401(k), now operating as Gusto 401(k) powered by Guideline, provides affordable retirement plans for companies and self-employed individuals. It delivers low-fee, payroll-synced 401(k)s with transparent pricing, automated deductions, stress-free compliance, and guided investments using six portfolios of low-cost Vanguard funds. The platform unifies payroll and retirement benefits in one login for seamless experience, supporting both Gusto users and self-serve uploads from other payroll providers.
Key features
- Seamless payroll and 401(k) integration
- Low-fee guided investments with Vanguard funds
- Automated deductions and compliance
- Self-serve portal for any payroll provider
- One login for payroll and retirement
- Support for regular and off-cycle runs
Compare Guideline 401(k) with alternatives
For most small businesses, Human Interest is the strongest alternative due to its 600+ payroll integrations and price match guarantee. Betterment for Business suits companies wanting automated tax-saving tools, while Employee Fiduciary is ideal for non-profits needing 403(b) plans and hands-on support.
See Guideline 401(k) alternatives