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About Index Exchange
Index Exchange is a high-volume independent ad exchange with header bidding and supply-path optimization. It connects publishers to premium demand sources. In comparison to Mth Sense, Index provides strong fill rates and low-latency auctions but lacks Mth Sense’s unified data standardization and explicit revenue-increase guarantees. It works well for large-scale publishers already managing their own yield rules.
What Index Exchange does
Index Exchange is a global supply-side platform that enables media owners to grow advertising revenue and reach consumers on any screen through its ad exchange and technology solutions. It emphasizes exceptional standards for quality, efficiency, and transparency in programmatic advertising across channels including Streaming TV. Index Cloud provides a neutral compute environment for decisioning closer to impressions with isolated infrastructure for partners' models and data.
Key features
- Index Cloud neutral compute environment
- Omnichannel ad exchange
- Streaming TV inventory and solutions
- Programmatic curation and deals
- Exchange quality, efficiency and transparency standards
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