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About Magnite
Magnite, formerly Rubicon Project, operates a large independent SSP with header bidding and video capabilities. It aggregates demand and offers yield tools for publishers. Compared with Mth Sense, Magnite supplies more direct buyer relationships and omnichannel support but does not advertise the same 20-100% revenue guarantees or fully automated tag management. It suits publishers seeking an alternative SSP rather than an optimization overlay.
What Magnite does
Magnite is an advertising technology platform for the sell side. It helps publishers drive more advertising revenue across channels like CTV, streaming, online video, display, and audio. Buyers and brands use it to reach global audiences with brand protection and transparency. The company emphasizes independence, offering unbiased advice and world-class client service. Pricing is not publicly listed on the site.
Key features
- Global infrastructure and market knowledge
- CTV, video, display, and audio support
- Brand safety and privacy protections
- Transparent decision-making for clients
- Client service and partnership focus
- Interview series on media and advertising
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