AI & Machine LearningFreemium
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About Permutive
As third-party identifiers like the cookie disappear, ad-tech breaks—targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts—privacy safe descriptions of users—which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.
What Permutive does
Permutive is the predictive data collaboration platform that unifies a reimagined DMP, data clean room, and AI-powered curation in one privacy-first solution. It matches and models first-party data with publisher signals for advertisers and publishers to collaborate across channels without sharing PII, moving data, or writing code. The platform delivers 100% addressability, seamless activation across 150+ premium publishers, and AI workflows for incremental outcomes.
Key features
- Data Management Platform
- Data Clean Room
- AI-powered Curation
- Zero data movement
- Seamless multi-publisher activation
- Built-in privacy and security
Compare Permutive with alternatives
The strongest alternatives to Permutive are LiveRamp, Habu, and InfoSum. LiveRamp suits enterprise brands needing broad media activation, Habu fits those wanting flexible consumption pricing and premium platform reach, and InfoSum is best for privacy-first data collaboration without ad targeting. Choose based on your need for activation, measurement, or secure data partnerships.
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