Marketing & SalesPaid
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About The Trade Desk
The Trade Desk is a leading DSP with strong cookieless tools and UID2 support. It provides self-serve buying scale that Permutive lacks, yet it depends on external identity solutions rather than Permutive's unified clean room and AI curation inside publisher clouds for direct, no-transfer activation.
What The Trade Desk does
The Trade Desk offers an omnichannel advertising platform built for data-driven marketers, spanning brand building to performance marketing. As the leading independent DSP, it provides access to the world’s best content across channels including Audio, Connected TV, Digital out-of-home, Mobile, Display, Native, and Video. Marketers can target audiences, apply AI and retail data, and measure results both online and in-store via objective partners.
Key features
- Omnichannel advertising
- Audience targeting & identity solutions
- AI-powered measurement & optimization
- Retail data integration
- Programmatic buying across Audio, CTV, DOOH, Mobile, Display, Native & Video
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Marketing & SalesPaid
Marketing & Sales