12 Best Snowflake Alternatives & Competitors (2026)

Adobe Audience Manager is a mature DMP with strong segmentation and AAM integrations inside the Adobe stack. It offers robust identity capabilities but requires more data exports than Permutive's in-cloud clean room. Enterprise teams already in Adobe may prefer it for workflow familiarity despite higher engineering overhead for privacy-safe publisher deals.

Airbyte is an open-source ELT platform offering hundreds of connectors and a self-hosted or cloud option. It provides strong customization for data ingestion yet requires users to manage their own Snowflake instance, dbt jobs, and monitoring. Mozart Data delivers a more turnkey experience with pre-provisioned infrastructure and integrated observability that Airbyte leaves to the user.

Fivetran specializes in automated ELT connectors that sync SaaS and database sources into warehouses like Snowflake. It excels at reliable ingestion with minimal setup but stops short of providing warehousing, dbt transformations, or observability. Compared to Mozart Data, Fivetran users must add separate tools for transformation and data reliability, increasing cost and complexity for teams without data engineers.

LiveRamp provides identity resolution and data onboarding across ecosystems. It excels at connecting offline and online datasets for advertisers but typically moves hashed data between partners, unlike Permutive's zero-movement model. Agencies value its broad reach yet often need extra clean room layers for publisher collaboration that Permutive bundles natively.

Fivetran specializes in automated ELT connectors that sync SaaS and database sources into warehouses like Snowflake. It excels at reliable ingestion with minimal setup but stops short of providing warehousing, dbt transformations, or observability. Compared to Mozart Data, Fivetran users must add separate tools for transformation and data reliability, increasing cost and complexity for teams without data engineers.

Google Ads Data Hub lets advertisers analyze first-party data alongside Google inventory in a privacy-safe environment. It integrates tightly with Google properties but offers narrower publisher reach outside Google than Permutive's 150+ premium connections and unified DMP-plus-clean-room approach.

Salesforce Data Cloud unifies customer data with activation across the Salesforce ecosystem. It offers strong CRM ties that Permutive does not, yet requires more data movement for external publisher clean rooms and lacks Permutive's specialized open-web publisher network and AI-driven curation.

Segment provides event and customer data collection with routing to warehouses and downstream tools. It is strong for marketing and product analytics but does not include built-in warehousing or advanced dbt transformations. Mozart Data offers broader SaaS and database syncing plus RevOps-focused reliability features that Segment does not emphasize.

Snowflake is a cloud data platform focused on analytics and data sharing with separate storage and compute. It offers strong scalability and simple SQL access but requires more pipelines for true OLTP workloads compared to SingleStore's unified engine. Pricing is consumption-based and often more predictable for analytics-only teams, while SingleStore targets lower latency on mixed transactional and vector workloads.

Databricks unifies data lakes, analytics, and machine learning on Apache Spark foundations. It provides excellent AI and vector capabilities plus lakehouse architecture, yet typically involves more setup than SingleStore for low-latency SQL serving. Teams needing both heavy ETL and real-time queries often compare its total cost and operational complexity directly against SingleStore.

LiveRamp provides identity resolution and data onboarding across ecosystems. It excels at connecting offline and online datasets for advertisers but typically moves hashed data between partners, unlike Permutive's zero-movement model. Agencies value its broad reach yet often need extra clean room layers for publisher collaboration that Permutive bundles natively.