8 Best CRM Software in 2026
Compared from each product’s own site · Updated October 9, 2026
The short answer
For most small to mid-sized teams, HubSpot CRM is the strongest pick because it combines marketing, sales, and service in one free or low-cost platform. If you sell over the phone and want AI to handle lead qualification, Close is the best choice. For enterprises needing deep customization and AI agents, Salesforce is the top option.
The shortlist, at a glance.
Read the comparisons ↓| Product | Best for | Pricing |
|---|---|---|
 HubSpot CRMAll-in-one AI-powered CRM for marketing, sales, and service teams | Small to mid-sized teams that want a single platform to run marketing, sales, and support without stitching together separate tools. | Free, from SGD 28/seat |
 CloseCRM and sales automation tools for startups and SMBs | Startups and SMBs that sell over the phone and want an AI agent to handle lead qualification and meeting booking. | From $0 trial, custom |
 SalesforceThe #1 Agentic AI CRM for humans and agents driving customer success | Enterprises and growing businesses that need a customizable CRM with AI agents and industry-specific solutions. | Not published |
 BIKAgentic AI CRM for ecommerce | Ecommerce brands using Shopify that want AI-driven marketing and support automation in one platform. | Not published |
 LayloThe CRM powering iconic musicians and events | Artists, festivals, and creators with 5,000+ followers who want to turn fan hype into ticket and merch revenue. | Not published |
 PipedriveThe easy and effective CRM for closing deals | Sales teams that want a visual pipeline and AI assistance to manage deals and automate follow-ups. | Not published |
 CopperGoogle Workspace-native CRM for service businesses to manage contacts, deals, and projects in one place. | Service businesses like agencies and consulting firms that rely on Google Workspace and want to manage the whole customer journey from inbox to project delivery. | Not published |
 KeapSmall Business CRM & Automation to put growth on autopilot | Small businesses that want to automate marketing and sales follow-ups without hiring a big team. | From $299/mo (annual) |
- HubSpot CRMFree, from SGD 28/seatSmall to mid-sized teams that want a single platform to run marketing, sales, and support without stitching together separate tools.
- CloseFrom $0 trial, customStartups and SMBs that sell over the phone and want an AI agent to handle lead qualification and meeting booking.
- SalesforceNot publishedEnterprises and growing businesses that need a customizable CRM with AI agents and industry-specific solutions.
- BIKNot publishedEcommerce brands using Shopify that want AI-driven marketing and support automation in one platform.
- PipedriveNot publishedSales teams that want a visual pipeline and AI assistance to manage deals and automate follow-ups.
- CopperNot publishedService businesses like agencies and consulting firms that rely on Google Workspace and want to manage the whole customer journey from inbox to project delivery.
- KeapFrom $299/mo (annual)Small businesses that want to automate marketing and sales follow-ups without hiring a big team.
Pricing is a snapshot from each product’s website on the date shown; check the site before you decide. A verified badge means a verified listing, not a ranking.
About CRM Software
CRM software helps businesses track interactions with customers and leads, manage pipelines, and automate follow-ups. They centralize contact data so sales, marketing, and support teams work from the same information.
The products on this list differ in approach, scale, and pricing. HubSpot and Keap target small to mid-sized teams with all-in-one platforms. Close and Pipedrive focus on sales teams with calling and pipeline tools. Salesforce serves enterprises with broad customization. BIK and Laylo are niche, built for ecommerce and entertainment respectively. Copper integrates natively with Google Workspace for service businesses.
The 8 best CRM Software, compared
1.HubSpot CRM
Best for: Small to mid-sized teams that want a single platform to run marketing, sales, and support without stitching together separate tools.
- Pricing
- Free, from SGD 28/seat
- Category
- Customer Support
HubSpot CRM is a full customer platform that connects marketing, sales, and service around one shared customer database. It is a credible pick because it is trusted by over 306,000 customers and includes built-in AI agents that can resolve over 65% of customer inquiries automatically.
Where it is strong
- Free tier includes marketing, sales, service, content, data, and revenue tools for up to 2 users.
- 2,000+ integrations with tools you already use.
- AI agents handle prospecting, customer questions, and data research around the clock.
Where it falls short
- Professional and Enterprise plans require a paid onboarding fee, which adds to the upfront cost.
- Advanced features like AEO tracking are only available on higher tiers.
- Pricing:
- Free plan for up to 2 users. Starter starts at SGD 28 per month per seat. Professional starts at SGD 1,246 per month with 3 core seats, plus a one-time onboarding fee of SGD 4,200.
2.Close
Best for: Startups and SMBs that sell over the phone and want an AI agent to handle lead qualification and meeting booking.
- Pricing
- From $0 trial, custom
- Category
- Customer Support
Close is a sales CRM that combines calling, email, SMS, pipeline management, and reporting in one platform. Its standout feature is Chloe, an AI sales agent that calls leads, qualifies prospects, books meetings, and updates the CRM automatically. With 11,500+ sales teams and a 4.7 G2 rating, it's a credible pick for teams that want to reduce manual follow-up work.
Where it is strong
- Chloe AI calls leads and books meetings automatically
- Built-in dialer, email, and SMS in one inbox
- 30-day money-back guarantee, no credit card required
Where it falls short
- AI credits refresh monthly and don't roll over
- Solo plan limited to 1 user and 10k leads
- Pricing:
- Plans start at Solo for one user with 500 AI credits/month, Essentials for small teams with 1,000 credits/user, Growth with 1,500 credits/user, and Scale with custom pricing. Calling is passed through at cost, around $0.02/minute.
3.Salesforce
Best for: Enterprises and growing businesses that need a customizable CRM with AI agents and industry-specific solutions.
- Pricing
- Not published
- Category
- Customer Support
Salesforce is a broad CRM platform that combines sales, service, marketing, and commerce with AI agents through Agentforce. It is a credible pick because it offers a unified Customer 360 view and integrates with Slack and Tableau, making it a central system for companies that need deep functionality across departments.
Where it is strong
- Agentforce AI agents automate workflows like lead qualification and service case resolution.
- Unified Customer 360 gives a single view of every customer across sales, service, and marketing.
- Integrates with Slack, Tableau, and MuleSoft for data and workflow connectivity.
Where it falls short
- Pricing is not transparent and likely requires a sales conversation.
- The platform's breadth can be overwhelming for small teams that only need basic CRM.
- Pricing:
- Pricing is not published on the site. Contact sales at 1-800-664-9073 for details.
4.BIK
Best for: Ecommerce brands using Shopify that want AI-driven marketing and support automation in one platform.
- Pricing
- Not published
- Category
- Marketing & Sales
BIK is an agentic AI CRM built for ecommerce, offering 100+ pre-built AI agents for acquisition, retention, and support. It breaks silos between marketing and support, with features like AI order management and gamification. The platform claims 500+ global brands and a 137x ROI, making it a credible pick for ecommerce teams.
Where it is strong
- 100+ pre-built AI agents for various commerce tasks
- Agent Studio lets you build custom agents with goals
- Integrates with Shopify and other apps via open API
Where it falls short
- Pricing not disclosed, likely custom quote
- May be overkill for small businesses not focused on AI
- Pricing:
- Pricing is not published on the site.
5.Laylo
Best for: Artists, festivals, and creators with 5,000+ followers who want to turn fan hype into ticket and merch revenue.
- Pricing
- Not published
- Category
- Marketing & Sales
Laylo is a CRM built for musicians, live events, and creators to capture fan interest and turn it into ticket, merch, and content sales. It replaces separate email, SMS, presave, and tour announcement tools with one platform, and its RSVP pages convert 7x better than standard signups. With 10,000+ artists and $1B in revenue generated, it is a credible pick for entertainment-focused teams.
Where it is strong
- RSVP pages convert 7x better than typical signups
- Replaces email, SMS, presave, and tour tools in one platform
- Integrates with Shopify, Spotify, DICE, and more
Where it falls short
- Instagram Comments capture is a paid add-on
- Best fit for brands with 5,000+ followers, not smaller creators
- Pricing:
- Pricing is not published on the site.
6.Pipedrive
Best for: Sales teams that want a visual pipeline and AI assistance to manage deals and automate follow-ups.
- Pricing
- Not published
- Category
- Customer Support
Pipedrive is a sales CRM built around a visual kanban-style pipeline, letting you track deals, automate follow-ups, and get AI-powered predictions on which deals are likely to close. It includes Nova, a meeting intelligence feature that records and transcribes calls, and it has over 500 integrations. Trusted by more than 100,000 companies, it's a credible pick for sales teams that want a straightforward, customizable tool.
Where it is strong
- Visual kanban pipeline is easy to customize
- Built-in AI for call transcription and deal predictions
- 500+ integrations and a 14-day free trial
Where it falls short
- Pricing not disclosed on the site
- May be too sales-focused for teams needing broader CRM features
- Pricing:
- Pricing is not published on the site.
7.Copper
Best for: Service businesses like agencies and consulting firms that rely on Google Workspace and want to manage the whole customer journey from inbox to project delivery.
- Pricing
- Not published
- Category
- Customer Support
Copper is a CRM built for service businesses that runs natively inside Gmail and Google Calendar, so you can manage contacts, deals, and projects without switching tabs. It has drag-and-drop pipelines, AI email tools, and over 30,000 companies using it. The tight Google Workspace integration makes it a credible pick for teams already living in Gmail.
Where it is strong
- Native Gmail and Google Calendar integration
- Drag-and-drop pipelines with AI alerts
- Automatically logs calls and SMS
Where it falls short
- Pricing not listed on the site
- Best for Google Workspace users. Others may find it less useful
- Pricing:
- Pricing is not published on the site.
8.Keap
Best for: Small businesses that want to automate marketing and sales follow-ups without hiring a big team.
- Pricing
- From $299/mo (annual)
- Category
- Marketing & Sales
Keap is a CRM and automation platform built for small businesses. It combines contact management, lead capture, email and text marketing, and sales automation in one place. With over 200,000 small businesses using it for 20+ years, it is a credible pick for teams that want to automate follow-ups and reduce manual tasks.
Where it is strong
- Drag-and-drop automation builder for marketing and sales workflows.
- Includes lead capture forms, landing pages, and appointment scheduling.
- Over 5,000 integrations to connect with your existing tech stack.
Where it falls short
- Pricing starts high at $299/mo, which may be steep for very small businesses.
- Implementation services are required, adding setup cost and time.
- Pricing:
- Starting at $299 per month, billed annually at $2,988 per year, or billed monthly. Implementation services are required and may cost extra.
How to choose CRM Software
Pricing structure varies widely. HubSpot offers a free plan for up to 2 users, while Keap starts at $299 per month and requires implementation services. Salesforce and several others do not publish pricing, so you must contact sales for quotes. Consider your budget and whether you need a free trial or money-back guarantee, like Close's 30-day option.
Who the software is built for matters. HubSpot suits teams needing marketing, sales, and service in one place. Close is for phone-based sales teams. BIK is for ecommerce brands on Shopify. Laylo is for artists and creators. Copper is for Google Workspace users. Choose a tool that matches your primary use case, not just general features.
Integrations affect how easily the CRM fits your stack. HubSpot has 2,000+ integrations, Pipedrive has 500+, and Keap has 5,000+. BIK integrates with Shopify, Laylo with Shopify and Spotify, and Copper with Google apps. Check that the CRM connects to your existing tools like email, calendar, and ecommerce platforms.
Data and compliance are critical. Look for features like automatic logging of calls and SMS in Copper, or AI agents that handle customer inquiries in HubSpot and Salesforce. Consider how the CRM handles data security, especially if you deal with sensitive customer information. Some tools offer built-in AI for data research, but verify what data is stored and how it is protected.
Support and contract terms can affect your experience. HubSpot requires a paid onboarding fee for higher tiers, adding upfront cost. Keap also requires implementation services. Close offers a 30-day money-back guarantee with no credit card required. Check if the vendor provides ongoing support, training, or a dedicated account manager, and whether contracts are annual or monthly.
How we chose and when this was updated
Each entry is written from the product's published website and pricing pages, using only the facts provided. Verified listings are marked as such, and the list is updated as products change their offerings or pricing. Last updated October 9, 2026.
Questions about CRM Software
What is the best CRM for a small business?
HubSpot CRM is a strong choice because it offers a free plan for up to 2 users and includes marketing, sales, and service tools. Keap is also built for small businesses but starts at $299 per month and requires implementation services, so it may be more expensive upfront.
Which CRM has the most integrations?
Keap claims over 5,000 integrations, followed by HubSpot with 2,000+ and Pipedrive with 500+. If you rely on many third-party tools, check that the CRM connects to your specific apps, as integration availability can vary.
Can AI help with sales tasks in a CRM?
Yes. Close's Chloe AI calls leads and books meetings automatically. HubSpot includes AI agents that resolve customer inquiries, and Salesforce's Agentforce automates lead qualification and service cases. These features reduce manual follow-up work.
Do I need to pay for onboarding or implementation?
Some CRMs require it. HubSpot charges a one-time onboarding fee for Professional and Enterprise plans, and Keap requires implementation services that may cost extra. Others like Close offer a 30-day money-back guarantee without a credit card, so you can try without upfront fees.
What CRM is best for ecommerce or creators?
BIK is built for ecommerce brands on Shopify with 100+ AI agents for marketing and support. Laylo is designed for musicians and creators to turn fan interest into ticket and merch sales. Both have pricing not published, so contact sales for a quote.